Most book covers during the late 20th century or 21st century have the author’s name unnecessarily bigger than the book’s title using very ugly fonts. Some covers also include photos, which usually looks poorly positioned.

Do authors choose their book covers? But speaking in general terms, authors can usually trust their publisher to give them a cover that will result in book sales—which, many people forget, is pretty much the sole purpose of a book cover.

Also, Why do so many book covers look the same? It’s a classic rule of marketing: The more touch points a potential reader has with a particular book — the more times they see a cover posted by an account they trust — the more likely they are to buy.

How book covers affect sales?

The new, redesigned book covers generated 51% more clicks than the originals. Overall, every single one of the books tested performed better with a new, professionally designed cover. Improvement in click-through rate ranged from 6% on the low end, to 122% on the high end.

23 Related Questions and Answers

Is book cover art public domain?

Answered By: Ana Enriquez

Book covers, album covers, and movie covers are copyrightable. However, fair use, a provision of U.S. copyright law, gives users the right to use copyrighted material without permission under certain circumstances.

What color book covers sell best?

In addition to black and white, which work great for copy, most book covers look best with two or three colors.



Best Colors for Book Covers.

Red Energy, enthusiasm, emotion, power
Blue Dependability, trust, thoughtfulness, calm
Dark Blue Deep sincerity, intuition, truth

Should I put a novel on my book cover?

As the genre became more and more experimental, publishers put “A Novel” on book covers to reassure people that they were approaching something familiar, while simultaneously stretching the definition of what a novel could be. … “It indicated that the novel was a growing genre.” This use case has persisted.

How long does it take to design a book cover?

How long does it take to design a book cover? It usually takes 10-12 working days, but for more complex projects (e.g. illustrations) it may take up to 20 working days.

Why do authors change their book covers?

Even though the titles stay the same, American and British publishers often create new covers for the same texts. The simple reason is that market tastes differ. Often, British covers defer to darker colors or more negative space, while American covers tend to be flashier.

Can I post a book cover on Instagram?

Most likely, it will be under the “Recents” album they give you. Once your original image is in the editor, press the little “+” sign in a circle above your original image, so you can add the book cover of your choice.

Where do book covers come from?

Near the end of the 19th century, books began using dust jackets — an easier to produce version of the cloth covers of the past. Many people started using dust jackets as a kind of advertisement for the book. Due to the rise of technology and bold, graphic styles of art, book cover designs completely changed.

How long do people look at book covers?

Bookstore browsers spend an average of 8 seconds looking at the front cover and 15 seconds studying the back cover before making a buying decision where your book goes straight to the cash register, not back on the shelf. Online bookstores such as Amazon reduce the decision time even further.

Do book covers matter?

The book cover needs to represent enough content about the genre and story that the reader knows exactly what they’re buying without being explicitly told. Author Pip Newling agrees, that the cover must always look like the story the book tells: … Book covers seem to matter less when browsing and purchasing online.

What is the most effective way to sell a book?

You can sell your books on a lot of sites, like eBay and Abebooks. Amazon, though, is the biggest and most-trafficked bookstore in the world, so it’s the best place to sell your books. By selling books yourself on Amazon, you can list your book in the “New & Used” section of a book’s Amazon page.

Can I post a picture of a book cover?

Copyright—The person (or company) who possesses the copyright owns the image. Usually it’s the creator, but sometimes not. Most images carry copyright, but that doesn’t mean you can’t use them. … Book covers ARE copyrighted, but you can post them as fair use because you’re giving commentary or criticism about the book.

Can you post book covers on Instagram?

Most likely, it will be under the “Recents” album they give you. Once your original image is in the editor, press the little “+” sign in a circle above your original image, so you can add the book cover of your choice.

Who owns the copyright to book covers?

Accordingly, the cover art is considered a “work made for hire” and the copyright is owned by the publisher. Unless your contract with the publisher states otherwise, you do not own the copyright in the book cover.

Do cover artists read the books?

In this instance, it is up to the designer to speak to the book’s editor or, better still, the author to build a sense of the book’s tone and temperature. I am most certainly in the reading the book camp; the cover is there to serve the content, so the content has to be taken into account.

What attracts readers to a book cover?


Let’s dive into book cover design tips that attract a greater audience.

  • Make your title the focal point. …
  • Select fonts and colors to make reading easier. …
  • Declutter the cover. …
  • Play the genre game. …
  • Feature a key thematic element from your book.

How much does a professional book cover cost?

A professional book cover designer typically costs about $500-$800 for a single project. However, a simpler cover from a less-experienced designer would cost less, while an elaborate cover from a Big 5 designer would cost quite a bit more.

How much does a book cover design cost?

A professional book cover designer typically costs about $500-$800 for a single project. However, a simpler cover from a less-experienced designer would cost less, while an elaborate cover from a Big 5 designer would cost quite a bit more.

What software is used to design book covers?

The best tools that you can use in order to design a book cover is Adobe InDesign, Adobe Photoshop, and Adobe Spark.

How do I choose a book cover?


HOW TO CHOOSE THE RIGHT BOOK COVER

  1. The genre needs to be clear at a GLANCE. …
  2. It should look like other INDIE books. …
  3. It should convey the IDEA rather than the LITERAL story. …
  4. Should stand out in the RIGHT way. …
  5. Make sure it’s CURRENT. …
  6. Don’t try to squeeze too much TEXT on the cover.

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