Taglines are often overcomplicated and underwhelming.
Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple. …
- Say Just Enough.
What makes a good tag line? Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. … Experts indicate taglines should be memorable and tug on the emotions of consumers. Think of the tagline as the most concise way possible of defining your brand.
Also, What is a brand strapline? A strapline is a line that sums up the brand or company in a line, representing the culture, identity and personality of the brand. A tagline is just another word for a strapline. … A strapline, however, is a brand building tool which becomes a recognisable long-term asset for the business or company.
What is a tag line for a company?
In more specific terms, a tagline is a catchphrase- usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.
23 Related Questions and Answers
What is meant by tag line?
1 : a reiterated phrase identified with an individual, group, or product : slogan. 2 : a final line (as in a play or joke) especially : one that serves to clarify a point or create a dramatic effect. Synonyms Example Sentences Learn More About tagline.
What are some catchy phrases?
Famous catchy slogan examples
- De Beers “A Diamond is Forever.” …
- Dunkin Donuts “America Runs on Dunkin.” …
- Mastercard “There Are Some Things Money Can’t Buy. …
- KFC “Finger-Lickin’ Good.” …
- Bounty “Quicker Picker Upper.” …
- Disney “Happiest Place on Earth.” …
- Maybelline “Maybe She’s Born With It… Maybe It’s Maybelline.”
How long should taglines be?
“Your tagline should be short and clear enough that if it’s on a billboard, people won’t drive off the road trying to read it.” This means your tagline should be no more than seven or eight words, and you should pick words that are crystal clear. If your business name is long, keep your tagline even shorter.
Do I need a strapline?
Your brand strapline (or tagline) helps to grow your business because it: Confirms your brand positioning. It helps to attract the customers you serve. (And it could also define who your brand competes against).
Do Straplines work?
Good straplines can convince your audience that you’re worth the time and effort by showing that you understand consumer pain points easily. A descriptive strapline can tell your audience exactly what you’re going to do to make their life easier, which is a great way to sell your business to your fans.
What is the purpose of a strapline?
A strapline sums up the essence of a brand or company. It does more than describe what the product does; it should encapsulate what the company stands for, its values and its personality. It should be short enough to be remembered and memorable enough to stand the test of time – always a sign of successful thinking.
What are the sample phrases or taglines that you will?
Examples of Imperative taglines are: Nike – Just Do It. Youtube – Broadcast Yourself. Coca-Cola – Open Happiness.
What are the types of taglines?
Without further ado, here’s a quick & dirty breakdown of the 5 most effective types of taglines:
- Imperative. Imperative taglines usually begin with a verb and “command” users to take a specific action relevant to the brand’s mission, impact, or product. …
- Descriptive. …
- Superlative. …
- Provocative. …
- Specific.
What is the purpose of a tag line?
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product.
What are the sample phrases or taglines that you will use?
Famous catchy slogan examples
- De Beers “A Diamond is Forever.” …
- Dunkin Donuts “America Runs on Dunkin.” …
- Mastercard “There Are Some Things Money Can’t Buy. …
- KFC “Finger-Lickin’ Good.” …
- Bounty “Quicker Picker Upper.” …
- Disney “Happiest Place on Earth.” …
- Maybelline “Maybe She’s Born With It… Maybe It’s Maybelline.”
What’s a good catchphrase?
Best Sitcom Catchphrases
- “Bang, zoom, to the moon, Alice!” – Ralph Kramden, “The Honeymooners” …
- “How YOU doin’?” – Joey Tribbiani, “Friends” …
- “Hello, Newman.” – Jerry Seinfeld, “Seinfeld” …
- “Kiss my grits.” – Flo Castleberry, “Alice” …
- “Dyn-o-mite!” – J.J. …
- “I know nothing!” – Sgt.
What are cool catch phrases?
10 Catch Phrases You Swore You’d Never Use (And When You Used Them)
- 10. ” Make it so.” …
- 9. ” We’re not in Kansas anymore.” …
- 8. ” SPOOOOOOOOOOOOOON!” …
- 7. ” I’m the best there is at what I do. …
- 6. ” Curse your sudden but inevitable betrayal!” …
- 5. ” I know kung fu.” …
- 4. ” You shall not pass!” …
- 3. ” Live long and prosper.”
What is a catchy phrase?
1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.
How do I choose a tagline for my blog?
Writing a Powerful Tagline
- Try to begin the tagline with a verb. …
- Brainstorm some keywords. …
- Keep it to 60 characters or less. …
- Use powerful words if possible that show you as an expert in your field, words that imply that you are or have the best solution. …
- Keep it simple and easy to understand.
Do slogans have to be long?
Sure, slogans should be as short as possible, but there’s a trade-off. Slogans should be long enough to contain some words that knock on the right side of the consumer’s brain. … “A diamond is forever” is also a memorable slogan for exactly the same reason.
Do you really need a tagline?
So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
How do I choose a strapline?
Here are some top tips for writing your strapline:
- Make sure it tells your customers something about a) your services or b) your ethos.
- Keep it simple, natural-sounding and easy to grasp – avoid being too ‘clever’
- Use rhyme and alliteration to make it memorable (as long as it still sounds natural)
What is Asda’s strapline?
Asda is replacing its ‘That’s Asda Price‘ tagline with a new message aimed at celebrating why the supermarket means more to customers than just value.
What is a business plan strapline?
A strapline, tagline, slogan or catchphrase is a short statement that communicates a business’s identity and/or offer. Good straplines can help a business stand apart from competitors, and they can express a promise regarding your product or service.
How long can a strapline be?
Good straplines rarely exceed more than five or six words. Why? Because brevity makes them catchy. There are some simple linguistic tricks you can use to help a strapline stick in the mind of the audience.
