Craig Tanimoto is the guy who actually wrote the two words “Think different” for Apple. He placed the words above Thomas Edison’s head, Einstein’s head, above Ghandi’s head. And when he did, he put a ding in the universe.
When did Apple start using Think Different? This week we decided to go vintage and analyze an old-special campaign from Apple, the distinguished “Think Different” which launched in 1997. This slogan changed the way we see campaigns, ads, posters and of course the way we see computers and technology.
Also, Does Apple still use Think Different? “Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWAChiatDay. … As of 2020, “Think different” was still printed on the back of the box of the iMac, and possibly elsewhere.
Is Think Different trademarked?
In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.
18 Related Questions and Answers
What is the meaning of Think Different?
‘Think different’ may mean ‘Think about computers in a different way. … We can change “Think different” to “Be different,” so “to think” passes the linking-verb test.
Is Think Different grammatically correct?
The ‘Think Different’ Slogan
We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.
Why was Think Different successful?
“Think Different” was also not only a call to action, it was a call to arms. Those two, simple words contained so much power that you could easily imagine them emblazoned on a protest sign instead of a slick magazine advertisement. But above all, “Think Different” is powerful because of the emotion it conveys.
Which company uses the slogan Think Different?
08: Apple (1997) – Think Different. It’s easy to forget just what a perilous state Apple was in when Steve Jobs returned to the company in 1996.
What does the benefit Apple gain when they implemented the Think Different campaign?
The “Think Different” campaign would win many awards, and the “Crazy Ones” would go on to win several commercial-of-the-year honors. The creative credits had many of us listed—and Clow made sure to put Steve Jobs on the list, too.
What was Apple’s first slogan?
Watch the ad here. One of Apple’s first slogans was “The Power to Be Your Best”.
Is Apple trademarked or copyrighted?
The Apple trademark is a good example: While an apple cannot be copyrighted, its artistic representation can be—its use as a symbol for an electronics and software company is protected as a trademark.
What is the tagline of Apple?
Apple’s New Motto: “Think Different — But Not Too Different”
Why did Apple choose the Apple logo?
Ronald Wayne designed the first logo in 1976. The event that led Isaac Newton to discover the law of gravity inspired him. Thus, an apple falling on his head. … He got precisely the emblem he wanted after engaging the services of Job Janoff, a corporate logo designer from Regis McKenna, in 1977.
What’s another way to say think differently?
What is another word for think differently?
| have a change of heart | have second thoughts |
|---|---|
| think again |
think twice |
| change tack | change mind |
| change one’s attitude | do an about-turn |
| have a rethink | change course |
Why does Apple think think Different?
According to Rob Siltanen: Steve was highly involved with the advertising and every facet of Apple’s business. … Jobs insisted that he wanted “different” to be used as a noun, as in “think victory” or “think beauty”.
Who said think Different?
Martin Luther King was seen as a troublemaker before he was universally seen as a saint, the rebellious Ted Turner was laughed out of town when he first tried to sell the concept of a 24-hour news channel, and it’s been said that before Einstein was celebrated as the world’s greatest thinker, he was thought to be just …
What company has the slogan Open Happiness?
Animated ads have always been a staple of Coca-Cola advertising, and the “Coke Side of Life” (2006) and “Open Happiness” (2009) campaigns featured some of the best the company has ever produced, including “Grand Theft Auto,” “It’s Mine” and “Happiness Factory.”
What is Apple’s current slogan?
Apple’s New Motto: “Think Different — But Not Too Different”
Does Kit Kat have a slogan?
KitKat is giving its iconic slogan, “Have a break, have a KitKat,” a 10-day rest as part of a campaign honoring the brand’s 85th anniversary. Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion.
Who wrote the crazy ones for Apple?
Walter Isaacson wrote about the evolution of the media blitz in his authorized biography Steve Jobs, attributing much of the celebrated Crazy Ones script to Jobs himself.
What was the concept behind the Apple ad?
The original concept was to show the fight for the control of computer technology as a struggle of the few against the many, says TBWA/Chiat/Day’s Lee Clow. Apple wanted the Mac to symbolize the idea of empowerment, with the ad showcasing the Mac as a tool for combating conformity and asserting originality.
What is Apple’s slogan now?
Apple’s New Motto: “Think Different — But Not Too Different”
What message is Apple trying to convey in this advertisement?
The idea was that Macintosh would revolutionize computing and that the future of technology would bring freedom, rather than control. The message was effective – the ad launched Apple as a computing powerhouse, and made the Mac one of the best-selling computers of its time.
