Ogilvy and Coca-Cola developed the campaign with two clear objectives in mind. The first and primary objective: Increase sales during the summer period in Australia. Talking directly to millennial consumers was the second objective.
Was Share a Coke successful? The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
Also, What was written on the special cans for the Share a Coke campaign? Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales by 0.4 percent year-over-year, according to data reported in The Wall Street Journal.
When did Share a Coke campaign end?
Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.
17 Related Questions and Answers
Why was Share a Coke campaign so successful?
Coca-Cola says the reason its ‘Share a Coke’ campaign has been so successful is because it is communicating effectively with its consumers. … “There has been a wave of positive engagement to the 150 names on packs [and] consumer interactions with all of our virtual and live mechanics.”
What made Coca-Cola successful?
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle. … Instead, Coke aims to sell consumers the experience and lifestyle associated with its brand.
How was the Share a Coke campaign advertised?
The brand has taken out ads on the back page of today’s (11 September) Metro newspaper and on digital out of home sites using photos sent in to the company by consumers displaying bottles of Coca-Cola with their names on and some of its experiential activity.
What management lessons can we gain from the Share a Coke campaign?
Lessons Learned from the ‘Share a Coke’ Campaign
- Make it personal. The tremendous power behind this campaign lies in the fact that it connects directly with customers. …
- Offer incentive to collect. …
- Make it picture-worthy. …
- Make it easily shareable.
What is Coke’s slogan?
In January 2003, the slogan “Coca-Cola … Real.” was introduced. The campaign (and slogan, in turn) reflected genuine, authentic moments in life and the natural role Coca-Cola plays in them.
What are the Share a Coke names?
You can even find popular nicknames like ‘Bro’, ‘Sis’, ‘Princess’, ‘Bogan’ and ‘BFF‘ or even ‘The gals’ and ‘The boys’. “Introducing nicknames to Share a Coke is a way of celebrating Australia’s tongue-in-cheek and easy-going attitude, while also appreciating what makes us unique as a country,” said Jason.
How many countries Share a Coke?
“Share a Coke” was born in Australia and has since been unveiled in over 80 countries, including China, the U.K., and the good old U.S. of A. Last year, the company added a new twist—if the name you wanted wasn’t showing up on its own, you could go online and customize a bottle for five dollars.
Is Coke stronger than Pepsi?
Pepsi packs more calories, sugar, and caffeine than Coke. … “Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test. Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke.
Why is Coke famous?
One of the reasons why the Coca Cola brand is so successful is that it has focused on building its brand, instead of its product. … If you can take the same approach in your marketing campaigns, and sell an idea, or an experience instead of a product, then you might have a better chance of long-term success.
Why did the New Coke fail?
New Coke didn’t only fail because it tasted too sweet — it failed because the marketing campaigns, business structures, and company culture at Coke doomed it from the beginning.
What is Coca-Cola advertising strategy?
Objectives of Coca-Cola Campaigns
Creating awareness of the company and its products. Informing and educating consumers and buyers. Encouraging a liking for the company’s products over those of the competitors’. Encouraging product trial among potential new customers.
What is Coca-Cola’s global strategy?
The “One Brand” strategy: Extends the global equity and iconic appeal of original Coca-Cola across the trademark, uniting the Coca-Cola family under the world’s No. 1 beverage brand. Comes to life in a global campaign that uses universal storytelling and everyday moments to connect with consumers around the world.
What is unique about Coca-Cola?
Unique bottle
The Coca-Cola bottle remains unique in its design. It was created in 1915, by Earl R. Dean; the Coca-Cola bottle was first introduced as a ‘contour bottle’ or ‘hobble-skirt’ bottle, wide from the center and slender from below.
What is Coke’s latest tagline?
After 17 years, Coca-Cola recently changed their slogan from “Open Happiness” to “Taste the Feeling,” as part a new plan to globally unite the company’s brands.
What is Coke and a smile?
Coca Cola had a popular ad in the 80’s using the dull slogan, and their front man was none other than Bill Cosby himself. In Eddie’s bit, he revealed that Pryor once told Cosby to “Have a Coke and a smile and shut the f*** up.”
How has Share a Coke campaign impacted Coke’s branding?
The campaign earned a total of 18,300,000-plus media impressions. Traffic on the Coke Facebook site increased by 870% and the Facebook page grew 39%. … Seventy-six thousand virtual Coke cans were shared online and 378,000 custom Coke cans were printed at local Westfield malls across the country.
Does Coke still put names on bottles?
“Share an ICE COLD Coke” bottles hit shelves in May. “We’re excited to bring back ‘Share a Coke’ this year, refreshed with more names and now last names.
What countries had the Share a Coke campaign?
And this simple idea captured the nation and led to the launch of the campaign in countries around the world including the United Kingdom, Israel, Norway, and China with more countries expected to launch in the next 6 months.
When did Share a Coke start in the US?
When “Share a Coke” debuted in 2014, Coke bottles only featured names, but over the past few years, the campaign has evolved and expanded, adding new names, song lyrics and more Coca-Cola flavors in more packages.
