Upon release, the “Think different” Campaign proved to be an enormous success for Apple and TBWAChiatDay. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America.
Why was Think Different successful? “Think Different” was also not only a call to action, it was a call to arms. Those two, simple words contained so much power that you could easily imagine them emblazoned on a protest sign instead of a slick magazine advertisement. But above all, “Think Different” is powerful because of the emotion it conveys.
Also, Who is Craig Tanimoto? Craig Tanimoto is the guy who actually wrote the two words “Think different” for Apple. He placed the words above Thomas Edison’s head, Einstein’s head, above Ghandi’s head. And when he did, he put a ding in the universe.
Is Think different grammatically correct?
The ‘Think Different’ Slogan
We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.
16 Related Questions and Answers
What is Apple’s slogan now?
Apple’s New Motto: “Think Different — But Not Too Different”
Is Think Different grammatically correct?
The ‘Think Different’ Slogan
We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.
Who wrote the crazy ones quote?
While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Written by John Chapman (1774-1845), this poetic letter has been erroneously attributed to Jack Kerouac.
What was Apple’s first slogan?
Watch the ad here. One of Apple’s first slogans was “The Power to Be Your Best”.
Is Think Different trademarked?
In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.
What’s another way to say think differently?
What is another word for think differently?
| have a change of heart | have second thoughts |
|---|---|
| think again |
think twice |
| change tack | change mind |
| change one’s attitude | do an about-turn |
| have a rethink | change course |
Why do I think differently?
Differences in the physical connections of the brain are at the root of what make people think and behave differently from one another. … Differences in the physical connections of the brain are at the root of what make people think and behave differently from one another.
Does Apple have a mascot?
Android Mascot Discovered Urinating on Apple Logo in Google Maps [Updated] … Visiting these specific coordinates on the outskirts of Rawalpindi, Pakistan, Team Android found an image of the Google Android mascot urinating over the Apple logo to be embedded within the map itself.
Does Apple have a catchphrase?
Apple’s Crazy Ones
“Think Different” is one of the most recognizable slogans of the 21st Century. The idea was first introduced in the 1997 TV commercial. “Think Different” is still on Apple product today, 23 years after the TV debut. Crazy Ones is hands-down one of the best one-minute commercials in history.
Who created Apple commercials?
“Think Different” was an advertising slogan created by the New York branch office of advertising agency TBWAChiatDay for Apple Computer during the late 1990s. It was used in a famous television commercial and several print advertisements.
When did Steve Jobs say I want to put a ding in the universe?
Jobs said the famous line during a 1985 interview with Playboy, and a version of the quote also appeared in a TV movie about Jobs’ rivalry with Microsoft co-founder Bill Gates. Visit Business Insider’s homepage for more stories.
What Steve Jobs do?
Who Was Steve Jobs? Steven Paul Jobs was an American inventor, designer and entrepreneur who was the co-founder, chief executive and chairman of Apple Computer. Apple’s revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology.
What is the Apple motto?
Apple’s New Motto: “Think Different — But Not Too Different”
Who makes Apple ads?
Apple’s advertising is handled by TBWAChiatDay,
TBWAChiatDay created the iconic “Think different” campaign. Since then, TBWAChiatDay has been on of Apple’s most prolific ad agency partners.
Is Apple trademarked or copyrighted?
The Apple trademark is a good example: While an apple cannot be copyrighted, its artistic representation can be—its use as a symbol for an electronics and software company is protected as a trademark.
Who said because the people who are crazy enough to think they can change the world are the ones who do?
Words you live by: Steve Jobs said that ‘The people who are crazy enough to think they can change the world, are the ones who do’.
What does the 1984 Apple commercial mean?
“1984” is an American television commercial that introduced the Apple Macintosh personal computer. … These images were an allusion to George Orwell’s noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised “Big Brother”.
What is a synonym for do not agree?
In this page you can discover 79 synonyms, antonyms, idiomatic expressions, and related words for disagree, like: disagreement, disagreeable, dissentious, disagreeing, inconsistent, dissent, dissident, inconsonance, argue, oppose and concur.
What is the meaning of the word Recusant?
1 : an English Roman Catholic of the time from about 1570 to 1791 who refused to attend services of the Church of England and thereby committed a statutory offense. 2 : one who refuses to accept or obey established authority. Other Words from recusant Example Sentences Learn More About recusant.
What’s a synonym for differently?
In this page you can discover 55 synonyms, antonyms, idiomatic expressions, and related words for differently, like: incongruously, individually, contrastingly, uniquely, unusually, disparately, antagonistically, heterogeneously, variously, distinctively and abnormally.
