How to Do it: 7 Tagline Tips
- Focus. …
- Make it meaningful: Convey a message that your target audience will care about and understand.
- Make it memorable. …
- Keep it short. …
- Say it out loud. …
- Integrate it into your logo design. …
- Make it yours.
What is a creative tagline? A creative slogan should be unique and specific to your brand, but still easy enough to understand so that your audience gets the message immediately. Descriptive slogans: A descriptive slogan describes what your business does or what it can offer to potential customers in a memorable phrase.
Also, How do I choose a tagline?
Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).
- Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. …
- Clarity Is Key. …
- Focus On The Benefits. …
- Tell A Story. …
- Take A Break. …
- We Bring Good Things To Life.
What is a tagline example?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
25 Related Questions and Answers
What’s a tagline on a logo?
A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
What is tagline of a product?
A tagline is a short phrase used in marketing campaigns of a business to sum up the value of a brand or its products and create a positive brand impression.
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
What is a tagline on website?
Taglines are 8-12 word phrases that explain the key benefits of your company. They can be set up as part of your logo, in photo captions, questions, bullet items or other small blocks of text on the site.
What is a business tagline?
In more specific terms, a tagline is a catchphrase– usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.
Do I need a tagline for my business?
So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
What is brand slogan?
A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
How do I choose a tagline?
Here’s what they said:
- Keep It Simple. We see so many taglines that try to say too much. …
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple.
What is a great tagline?
A great tagline captures the essence of the value you provide to your customer in one or two concise sentences. Creating a tagline is a powerful exercise, as it forces you to think about exactly what it is you do for your customers that is unique. I call this a business’s Unique Advantage Point (UAP).
What should website title?
Your title and tagline should communicate the site’s focus and target audience. Your title and tagline are often the first things people will see, so it’s vital that they reflect your site as a whole. … They should tell visitors what your site is about and who you’re trying to attract.
What is website title example?
This is usually at the top of the page, and also may be at the very top of your browser. The document title only refers to one part or page of a website – for example the “Johnny Depp” entry on the Internet Movie Database website, or the “H1N1 Flu” page on the CDC’s website.
Does a logo need a tagline?
To Create – or Not – a Brand Tagline
Your tagline can accompany your logo in many places and for many reasons, but it shouldn’t be a required element of your logo design. You should have the flexibility to use your logo without that tagline whenever the situation necessitates it.
Do taglines matter?
A tagline can help explain what an organization does, especially if that organization has a particularly abstract name (e.g., think of the big tech companies before they were well-known such as Amazon, Google, or Uber). It can also help an organization communicate its promise, differentiators, and value.
Are taglines outdated?
Taglines typically last a year or two. For small businesses, the shelf life might even be shorter. … Furthermore, I believe taglines are an outdated tool and they’re usually come across as forced or trying too hard.
What is a catchy phrase?
1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.
What is the Google slogan?
This story is part of a group of stories called
But few are as lofty as Google’s most famous motto: “Don’t be evil.” If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy. Quotable.
What is a tagline on a website?
Taglines are 8-12 word phrases that explain the key benefits of your company. They can be set up as part of your logo, in photo captions, questions, bullet items or other small blocks of text on the site.
What is a good personal tagline?
Examples of taglines would be like these: “I am the architect of my life; I build its foundation and choose its contents.” “Today, I am brimming with energy and overflowing with joy.” “My body is healthy; my mind is brilliant; my soul is tranquil.”
How do I write a tagline for myself?
How to Write Your Welcome Tagline
- People who concisely and confidently introduce themselves leave a better first impression. …
- Introduce yourself and briefly describe what you do.
- Example: “Hi, I’m Pete Kistler. …
- Introduce yourself and briefly describe the opportunity you’re seeking.
