Psychology Infographics
(Big) Data Evolution – Infographic It all started in late 60s with zip codes; – …
Infographic
Description
(Big) Data Evolution – Infographic It all started in late 60s with zip codes; – then demographic data were added; – which were complemented with Lifestyle data; – whose power was optimized with Attitudinal data; – and today Behavioural data (or social) has brought data to an entire new level (see the four V of Big Data). However, the challenge remains. In fact, it gets harder and harder: how to use the data to make reliable predictions?
Psychology has always been one of the most fascinating yet controversial social sciences to explore. Why? For one, its main purpose is to study, understand and predict behavior, in addition to investigating mental processes. There are absolutely intriguing topics in this science, too, such as mental illnesses and utilizing psychology in criminal investigations and forensic science.building strategies that can be leveraged to earn links from a variety of domains.
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