Advertising Infographics
Collections: AIGA 365: Design Effectiveness (2011) Discipline: Promotional desi…
Infographic
Description
Collections: AIGA 365: Design Effectiveness (2011) Discipline: Promotional design and advertising Format: Advertisement, Brand and identity systems, Information graphic, Magazine Credits Design firm: MGMT. Design Creative directors: Alicia Cheng, Sarah Gephart Designer: Erola Boix Curators: Scott Kratz, Susan Piedmont-Palladino Client: National Building Museum
An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.
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