Creative Advertising Inspiration
Ch. 4 – These Brazilian Gym ads translate to “Give your slender body a chance to…
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Ch. 4 – These Brazilian Gym ads translate to “Give your slender body a chance to get rid of you/Find your slender body hidden somewhere in your scale/Get rid of your weight off your shoulders.” This portrays the Expectancy Theory by showing the desirable outcomes or positive incentives that one might achieve by working out.
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