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A creative brief is a communication tool that outlines a project’s requirement…
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A creative brief is a communication tool that outlines a project’s requirements, expectations, goals, and resources. It helps ensure that all stakeholders in a project are on the same page from the start, which also helps the project run smoothly, stay on schedule, and be successful. A creative brief is commonly used in advertising and design agencies, but it’s a useful tool for a project of any size, and for freelance designers and large corporations alike.In an agency setting, proje
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