Healthcare Advertising Campaign
WellPoint CEO Says Obamacare Sign-Ups Still ‘Anemic’ – Washington Wire – The…
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WellPoint CEO Says Obamacare Sign-Ups Still ‘Anemic’ – Washington Wire – The HealthCare.gov website is so problem-plagued that WellPoint Inc., the nation’s second-largest insurer, is backing away from advertising its new health-care offerings, its chief executive said Tuesday. I’ll be very candid, we have pulled back from marketing, not knowing how to get people enrolled at the moment,” Joseph Swedish, WellPoint’s chief executive, said in an interview at the WSJ CEO Council Tuesday.
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