Healthcare Advertising Campaign
If ever there was an ad that aroused mixed emotions, this is it. McCann Health…
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If ever there was an ad that aroused mixed emotions, this is it. McCann Health in Shanghai came up with this awkward but well-executed print ad for Dulcolax Laxative which shows ‘desperate turds’ as prisoners trapped inside a colon staring down a hole with a tagline that says “Only you can set them free”. Why mixed emotions? Well, healthcare advertising […]
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