Advertising Campaign Inspiration
McDonald's: Popsicles, 2 Summertime is popsicle time. In Portugal when you t…
Advertisement
Description
McDonald's: Popsicles, 2 Summertime is popsicle time. In Portugal when you think “Ice Cream” you imagine a popsicle. That's why McDonald's is not a preferred Ice Cream destination. But this Summer McD decided to turn things around and started a conversation with Popsicle Lovers. Advertising Agency: TBWA, Lisbon, Portugal Creative Director: Leandro Alvarez Art Director: Julliano Bertoldi Copywriter: Joao Ribeiro Photographer: Nuno Correia Retoucher: Pedro Filipe Account manager: Joana Margalha P
Sharing is caring !
