Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales by 0.4 percent year-over-year, according to data reported in The Wall Street Journal.
What names are on Share a Coke? In a shake-up of the ‘Share a Coke’ campaign, bottles and cans of Coca-Cola will carry over 200 Australian names, nicknames and colloquialisms, such as Deano, Shazza, champ, legend, mi amore and agapi mou. Participants in the campaign will also need to choose which title best describes the person they have chosen.
Also, Is Share a Coke still a thing? In 2016, the company replaced people’s names with lyrics from 70 popular songs including Lean on Me and We are the Champions. In 2017, the campaign returned to the US with a new variant; holiday destinations.
Who was the target audience for Share a Coke campaign?
The campaign was further adapted as a mobile campaign that would target Mexican teens and young adults. Target Audience: Millennials are globally connected through their mobile phones.
16 Related Questions and Answers
How successful was the Share a Coke campaign?
The Sweet Taste of Success
The impact of the “Share a Coke” campaign was nothing short of astounding. … 378,000 Coke cans were printed at kiosks, and overall sales increased by 3%. On social, 76,000 virtual Coke cans were shared, Facebook traffic increased by 870%, and 170,000 tweets were made by 160,000 fans.
When did Share a Coke end?
Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.
What year did Share a Coke start?
The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
Was Share a Coke successful?
In June of 2014, Coca-Cola launched their “Share a Coke” campaign in the U.S. with tremendous success, achieving a 2% increase in soft-drink sales, increasing Coke consumption from 1.7 to 1.9 billion servings per day, and making #shareacoke a No. 1 global trending topic on social media.
What is Coke’s slogan?
In January 2003, the slogan “Coca-Cola … Real.” was introduced. The campaign (and slogan, in turn) reflected genuine, authentic moments in life and the natural role Coca-Cola plays in them.
Who created Share a Coke?
“Share A Coke” was first launched in 2011 in Australia, after local executives and the ad agency Ogilvy brainstormed on ways to re-engage consumers in stores and online. Coke says consumption of its cola jumped 7% among young Australians during the inaugural campaign.
What management lesson we gain from the Share a Coke campaign?
Make it personal. The tremendous power behind this campaign lies in the fact that it connects directly with customers. It’s personal. Customers connect immediately with the Coca-Cola brand when they see their own names printed on the sides of the bottles and cans that they are drinking from.
What is the message of Share a Coke campaign?
The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
Who created share a Coke?
“Share A Coke” was first launched in 2011 in Australia, after local executives and the ad agency Ogilvy brainstormed on ways to re-engage consumers in stores and online. Coke says consumption of its cola jumped 7% among young Australians during the inaugural campaign.
How much did sales increase from Share a Coke?
The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
How was Share a Coke promoted?
In order to increase sales, Coke needed to make a personal connection with teens. … Our key insight was to increase sales further by encouraging teens to purchase and share bottles with their friends’ names on them.
How many countries Share a Coke?
“Share a Coke” was born in Australia and has since been unveiled in over 80 countries, including China, the U.K., and the good old U.S. of A. Last year, the company added a new twist—if the name you wanted wasn’t showing up on its own, you could go online and customize a bottle for five dollars.
When was Share a Coke launched in the US?
When “Share a Coke” debuted in 2014, Coke bottles only featured names, but over the past few years, the campaign has evolved and expanded, adding new names, song lyrics and more Coca-Cola flavors in more packages.
What is Coke and a smile?
Coca Cola had a popular ad in the 80’s using the dull slogan, and their front man was none other than Bill Cosby himself. In Eddie’s bit, he revealed that Pryor once told Cosby to “Have a Coke and a smile and shut the f*** up.”
Where can u not buy Coca Cola?
North Korea and Cuba are the only places you can’t buy Coca-Cola.
What was the first slogan used to describe Coca Cola?
In 1886, simplicity was the name of the game as the company debuted the slogan “Drink Coca-Cola.”
Why is Coke advertising successful?
Experience. A significant part of Coca-Cola’s success is its emphasis on brand over product. … Instead, Coke aims to sell consumers the experience and lifestyle associated with its brand. For example, Coke recently unveiled a new packaging campaign where they individualized 2 million bottle designs.
Why is Coke popular?
One of the reasons why the Coca Cola brand is so successful is that it has focused on building its brand, instead of its product. … If you can take the same approach in your marketing campaigns, and sell an idea, or an experience instead of a product, then you might have a better chance of long-term success.
What was the goal of the Share a Coke campaign?
The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
