But there was. “It’s the Real Thing” was invented in the late 1960s by McCann Erickson and the brand studio Lippincott as part of a full branding overhaul that codified the iconic red and white color scheme and the swooping ribbon that echoes the classic contoured Coke bottle.

Is it’s the real thing trademarked? On Wednesday, August 8, 1990,

a U.S. federal trademark registration was filed

for IT’S THE REAL THING.



IT’S THE REAL THING Trademark Information.

Word mark: IT’S THE REAL THING
Filing Date: 8/8/1990
Registration Number: 1655722
Registration Date: 9/3/1991

Also, Who sang the original Coke song? DJs immediately began receiving calls asking them to play the jingle, as if it were a song by The Doors or the Jackson 5. It was so popular, it began to affect the pop charts. The Hillside Singers had recorded the original vocals, and that version peaked at number 13.

Who sang the original Coca-Cola song?

The popularity of the jingle led to it being re-recorded in two versions; one by The New Seekers and another by The Hillside Singers, as a full-length song, dropping references to Coca-Cola. The song became a hit record in the US and the UK.



New Seekers version.

Chart (1972) Rank
UK 5
US Billboard Hot 100 93

20 Related Questions and Answers

What is the Uncola?

Un-: Not. Cola: a carbonated soft drink colored usually with caramel and flavored usually with extracts from kola nuts. So uncola is not a carbonated soft drink colored with caramel and flavored with extracts from kola nuts, seems like a pretty solid positioning strategy.

How much would it cost to buy the world a Coke?

It will cost approximately USD 6.82B to buy every living human in the world a local Coke.

Who Said reach out and touch?

AT&T’s slogan, “Reach out and touch someone,” became so famous after its launch in 1979 that AT&T Wireless began using it again in November 2003 when it started its new “Reach Out” campaign to replace the cryptic “mLife” ads of the prior two years.

Who came up with Id like to buy the world a Coke?

William Backer, a major figure in American advertising and a principal creator of one of the most indelible of all commercials, the 1971 TV spot in which a vast and fresh-faced youth chorus sings with guileless enthusiasm, “I’d Like to Buy the World a Coke,” died May 13 at a hospital in Warrenton, Virginia. He was 89.

Who created the 1970 Coke ad?

Bill Backer, creative director on the Coca-Cola account for the McCann Erickson advertising agency, was flying to London to meet up with Billy Davis, the music director on the Coca-Cola account, to write radio commercials with two successful British songwriters, Roger Cook and Roger Greenaway, to be recorded by the New …

Who was the black 7UP guy?


Geoffrey Holder
Occupation Actor, voice actor, singer, dancer, composer, choreographer, director
Years active 1957–2014
Height 6 ft 6 in (1.98 m)
Spouse(s) Carmen de Lavallade ​ ( m. 1955)​

What does 7UP have to do with Vietnam?

In Vietnam, 7UP was known as the brand stands for refreshing-ness and positivity. The plan of the new positioning was to focus on the “originality” of people, thus the challenge and objective was for the brand to communicate massive awareness about this new direction and to have consumers catch on.

What soft drink called itself the UN cola?

In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. This identity separated the brand from its peers and firmly established 7UP as a great alternative to its more “corporate” competition from the cola drinks that saturated the soft drink market at the time.

How long does World of Coke take?

How long does it take to experience the World of Coca‑Cola? The average visit time is approximately 2 hours.

Who invented Coca-Cola?

In May 1886, Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created the syrup for Coca-Cola.

What does the phrase Reach out and touch someone mean?

To cause or permit a part of the body, especially the hand or fingers, to come in contact with so as to feel: reached out and touched the smooth stone.

What does reach out and touch someone mean?

Reach out and touch someone–literally.

We use technologies so that we may be closer to those for whom we most care and we use them so that we may keep our distance from those we cannot or will not yet face.

What is the link between Coca-Cola and Santa?

Coca-Cola Helped Shape the Image of Santa

For inspiration, Sundblom turned to Clement Clark Moore’s 1822 poem “A Visit From St. Nicholas” (commonly called “‘Twas the Night Before Christmas”). Moore’s description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa.

Who made famous Coke ad?

Harvey Gabor, an advertising legend best known as the art director for Coca-Cola’s 1971 commercial, “Hilltop,” visited Coke’s global headquarters in November 2012 to discuss the making of the iconic spot – and how his wish to “buy the world a Coke” came true four decades later through an award-winning project with …

What is the link between Coca Cola and Santa?

Coca-Cola Helped Shape the Image of Santa

For inspiration, Sundblom turned to Clement Clark Moore’s 1822 poem “A Visit From St. Nicholas” (commonly called “‘Twas the Night Before Christmas”). Moore’s description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa.

What is 7UP slogan?

July 1996: The company changes its name to Dr Pepper/Seven Up, Inc. Later that year, they adopt the new slogan, “7 UP. It’s An Up Thing.” 1999: An advertising campaign featuring Orlando Jones debuts with the slogan, “Make 7 UP Yours”.

What company has the slogan Obey your thirst?

In 2006, a new Sprite logo, consisting of two yellow and green “halves” forming an “S” lemon/lime design, made its debut on Sprite bottles and cans. The slogan was changed from its long-running “Obey Your Thirst” to just “Obey” in the United States and was outright replaced with “Freedom From Thirst” in many countries.

Is 7UP a soda?

7UP is a lemon-lime soda brand owned by the Dr Pepper Snapple Group. With origins tracing back to the 1920s, it’s the oldest remaining lemon-lime soda brand.

Who was the UnCola man?

Geoffrey Holder – the actor, dancer and director whose “Uncola” spot for 7UP proved one of the best ads of the 20th century died on Sunday of complications from pneumonia. Trinidadian-born Mr. Holder was of 84. In the 1970s, Mr.

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