The campaign was further adapted as a mobile campaign that would target Mexican teens and young adults. Target Audience: Millennials are globally connected through their mobile phones.
Why the Share a Coke campaign is so successful? Coca-Cola says the reason its ‘Share a Coke’ campaign has been so successful is because it is communicating effectively with its consumers. … “There has been a wave of positive engagement to the 150 names on packs [and] consumer interactions with all of our virtual and live mechanics.”
Also, Was the Share a Coke campaign successful? The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
What management lessons can we gain from the Share a Coke campaign?
Lessons Learned from the ‘Share a Coke’ Campaign
- Make it personal. The tremendous power behind this campaign lies in the fact that it connects directly with customers. …
- Offer incentive to collect. …
- Make it picture-worthy. …
- Make it easily shareable.
16 Related Questions and Answers
Who created the Share a Coke campaign?
In the year 2012, Coca-Cola had teamed with Oligvy and Mather Australia who were advertising agency partner, to launch their ambitious digital media campaign named ‘Share a Coke’. The campaign was first launched in Australia in 2012 and the later in Britain in 2013.
When did Share a Coke campaign end?
Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.
How did Share a Coke increase sales?
In order to increase sales, Coke needed to make a personal connection with teens. There is nothing more personal than your name. … Our key insight was to increase sales further by encouraging teens to purchase and share bottles with their friends’ names on them.
How was the Share a Coke campaign advertised?
The brand has taken out ads on the back page of today’s (11 September) Metro newspaper and on digital out of home sites using photos sent in to the company by consumers displaying bottles of Coca-Cola with their names on and some of its experiential activity.
Did the Share a Coke campaign increase sales?
The impact of the “Share a Coke” campaign was nothing short of astounding. … 378,000 Coke cans were printed at kiosks, and overall sales increased by 3%.
How did the Share a Coke campaign impact Cokes branding?
We gave consumers an opportunity to express themselves through a bottle of Coke, and to share the experience with someone else. The fact that your name is on a Coke bottle, it can’t get more personal than that! … “Share a Coke” found the sweet spot by making consumers famous through the most iconic brand in the world.
What is the message of Coca-Cola advertisement?
Throughout the decades and multitudes of marketing campaigns, Coca-Cola has remained consistent when communicating one strong and effective message: pleasure. Enduring, simple slogans such as “Enjoy” and “Happiness” never go out of style and translate easily across the globe.
What is Coca-Cola advertising strategy?
Objectives of Coca-Cola Campaigns
Creating awareness of the company and its products. Informing and educating consumers and buyers. Encouraging a liking for the company’s products over those of the competitors’. Encouraging product trial among potential new customers.
What is Coca-Cola’s global strategy?
The “One Brand” strategy: Extends the global equity and iconic appeal of original Coca-Cola across the trademark, uniting the Coca-Cola family under the world’s No. 1 beverage brand. Comes to life in a global campaign that uses universal storytelling and everyday moments to connect with consumers around the world.
What was written on the special cans for the Share a Coke campaign?
Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales by 0.4 percent year-over-year, according to data reported in The Wall Street Journal.
Who came up with Share a Coke?
Background to the campaign Share a Coke, created by Ogilvy & Mather Sydney, launched in Australia in 2012. The integrated campaign was launched in Britain on 29 April 2013 and ran until the end of the summer. The soft drink giant replaced its usual branding with 150 of the UK’s most popular names.
What is Coke’s slogan?
In January 2003, the slogan “Coca-Cola … Real.” was introduced. The campaign (and slogan, in turn) reflected genuine, authentic moments in life and the natural role Coca-Cola plays in them.
Was the Share a Coke campaign effective?
The Sweet Taste of Success
The impact of the “Share a Coke” campaign was nothing short of astounding. … 378,000 Coke cans were printed at kiosks, and overall sales increased by 3%. On social, 76,000 virtual Coke cans were shared, Facebook traffic increased by 870%, and 170,000 tweets were made by 160,000 fans.
What was written on the special cans for the Share A Coke campaign?
Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales by 0.4 percent year-over-year, according to data reported in The Wall Street Journal.
When did Share A Coke campaign end?
Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.
Where was Share A Coke advertised?
“Share A Coke” was first launched in 2011 in Australia, after local executives and the ad agency Ogilvy brainstormed on ways to re-engage consumers in stores and online.
How long was Share a Coke campaign?
New Delhi: Beverage maker Coca-Cola has launched a new packaging and campaign called ‘Share a Coke’, celebrating relationships. The seven-year-old global campaign, now coming to India, will also feature Coke bottles and cans with words like ‘Papa’, ‘Didi’ and ‘Bhai’ replacing its logo.
When did Share a Coke start in us?
When “Share a Coke” debuted in 2014, Coke bottles only featured names, but over the past few years, the campaign has evolved and expanded, adding new names, song lyrics and more Coca-Cola flavors in more packages.
What are the Share a Coke names?
You can even find popular nicknames like ‘Bro’, ‘Sis’, ‘Princess’, ‘Bogan’ and ‘BFF‘ or even ‘The gals’ and ‘The boys’. “Introducing nicknames to Share a Coke is a way of celebrating Australia’s tongue-in-cheek and easy-going attitude, while also appreciating what makes us unique as a country,” said Jason.
