With the stretcher standing on end, Idle covered his eyes with a black blindfold and announced it as an impersonation of Gary Gilmore. The founder of advertising agency Wieden+Kennedy, Dan Wieden credits the inspiration for his “Just Do It” Nike slogan to Gilmore’s last words.

What is the best slogan?
Best Company Slogans

  • “Just Do It” – Nike.
  • “Think Different” – Apple.
  • “Where’s the Beef?” – Wendy’s.
  • “Open Happiness” – Coca-Cola.
  • “Because You’re Worth It” – L’Oreal.
  • “Melts in Your Mouth, Not in Your Hands” – M&Ms.
  • “A Diamond is Forever” – De Beers.
  • “The Breakfast of Champions” – Wheaties.

Also, What was Gary Gilmore’s last words? In 1977, Gilmore was the first person to be executed since the end of the ban. Defiantly facing a firing squad, Gilmore’s last words to his executioners before they shot him through the heart were “Let’s do it.

What is Nike’s current slogan?

The brand is known for its recognizable logo in a comma shape as well as its slogan “Just Do It.” On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves.

23 Related Questions and Answers

What inspired Nike Just Do It?

‘Just Do It’ was inspired by Gary Gilmore’s final words

17, 1977. Gilmore had been convicted the previous year of killing a gas station attendant and a motel clerk. … So rather than swap out the words in a new ad campaign, Nike simply changed the spokesman or the cause from year to year.

What is a logo slogan?

A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.

What is brand slogan?

A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.

Do it your way slogan?

The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so: (Chorus) Have it your way, have it your way! Have it your way at Burger King!

What happened to Gary Gilmore’s girlfriend Nicole?

It was ironic that I was now working at the same facility were Gilmore’s girlfriend, Nicole Baker Barrett, had once been housed and treated prior to his execution after he and Barrett formed a “suicide pact.” She was released following his death.

Who was the last person killed by firing squad?


Ronnie Lee Gardner
Born January 16, 1961 Salt Lake City, Utah, U.S.
Died June 18, 2010 (aged 49) Utah State Prison, Draper, Utah, U.S.
Cause of death Execution by firing squad
Citizenship American

Who was the last person executed by guillotine?

At Baumetes Prison in Marseille, France, Hamida Djandoubi, a Tunisian immigrant convicted of murder, becomes the last person executed by guillotine.

What is the McDonald’s slogan?

Over the past 13 years, “I’m Lovin’ It” has gone on to become by far the longest-running McDonald’s slogan in history.

What is Apple’s slogan now?

Apple’s New Motto: “Think Different — But Not Too Different”

Does Kit Kat have a slogan?

KitKat is giving its iconic slogan, “Have a break, have a KitKat,” a 10-day rest as part of a campaign honoring the brand’s 85th anniversary. Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion.

How did Nike get its logo?

One of the founders, Phil Knight, who was her accounting professor at the time, approached Davidson to design a logo inspired by the Adidas brand. He wanted a logo that encouraged movement. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike.

What does Nike stand for?

In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess’ wing,’swoosh’, which symbolises the sound of speed, movement, power and motivation.

What is Jordan slogan?

Back in the 90s, the Jordan Brand has taken inspiration from Nike’s classic slogan “Just Do It”, and made their own tagline “Dream It, Do It“. This slogan has become an appare. The Latest Sneakers.

What is a brand phrase?

A branding slogan is a small set of words or a short phrase that a business uses to make its company and products stick in consumers memories.

How do I create a logo and slogan?


How to create a memorable slogan: 8 useful tips

  1. Logo first. For the maximum effect, pair your slogan with a powerful logo. …
  2. Take enough time. …
  3. Keep it simple. …
  4. Use humor. …
  5. Be honest and don’t overpraise yourself. …
  6. Think about your target audience. …
  7. Think about what makes your brand special. …
  8. Rhythm and rhyme.

What is a slogan example?


Other examples of a slogan in just two/three words include:

  • “Finger-Lickin’ Good”
  • “I’m Lovin’ It”
  • “Imagination at Work”
  • “They’re GRRR-EAT”
  • “Think Different”
  • “Just Do It”
  • “Diamonds Are Forever”

What is a creative slogan?

It is an advertising tag-line or phrase that advertisers create to visually and verbally expresses the importance and benefits of their product.

What is Google’s slogan?

But few are as lofty as Google’s most famous motto: “Don’t be evil.” If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy.

What is BK logo?

The current Burger King logo still features the name of the company placed between two buns but with a more rounded shape, brighter colors, and a blue line that encircles a majority of the logo.

WHO SAID have it your way?

The history of Burger King began back in 1954 in Florida (Jacksonville) were a precursor of Burger King named Insta-Burger King was established.

What is Domino’s tagline?

Domino’s Pizza has unveiled its new campaign with the aim of strengthening the emotional connect with consumers by creating memorable moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s!

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