This statistic demonstrates the growing importance of social media influencers for brands to connect with their audiences. Not only do 49% of consumers depend on influencer recommendations, 40% had purchased something after seeing it on Twitter, YouTube or Instagram.
Considering this, What percentage of brands use influencer marketing? More than half of brands (66 percent) use mid-level influencers; 59 percent use micro-influencers and 44 percent use macro-influencers. Almost two-thirds of brands (62 percent) compensate influencers monetarily, while over one-third of companies (35 percent) provide free product in exchange for influencer services.
How much do influencers increase sales? Influencer Marketing Delivers a Strong ROI
On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing . 70% make $2 or more, and 13% make $20 or more. Most businesses get solid results from influencer marketing, with just the bottom 18% failing to generate any revenue.
Furthermore, Is influencer marketing effective 2021? Influencer marketing trends and stats for 2021. Data provides proof that influencer marketing is a legitimate and profitable marketing channel—even during a pandemic. The numbers don’t lie: Influencer Marketing Hub found there were 2,163 influencer campaigns in Q3 of 2020, which jumped to 2,901 in Q4.
Why Micro influencers are better statistics?
A micro-influencer serves more niche audiences and can be beneficial to a brand because they provide access to a small subset of a targeted demographic interested in your business.
How many micro influencers are there? Nano-influencers: 1,000 – 10,000 followers. Micro-influencers: 10,000 – 50,000 followers. Mid-tier influencers: 50,000 – 500,000 followers. Macro-influencers: 500,000 – 1,000,000 followers.
Do people trust micro influencers more? TRUSTWORTHY AND AUTHENTIC
In fact, 91% of people trust influencers more than they do traditional marketing advertising. Their close relationship enables the influencer’s viewpoints and any products that they may endorse to be seen as authentic.
What percentage of influencers are female? Over the course of 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 84 percent of influencers creating sponsored posts on Instagram were women.
What are nano-influencers?
Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren’t professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.
What are the 4 types of influencers? 4 Types of Influencers by Follower Count
- Nano influencers (1K–10K followers)
- Micro influencers (10K–100K followers)
- Macro influencers (100K–1M followers)
- Mega or celebrity influencers (1M+ followers)
How many influencers are female?
Approximately 84% of all social media influencers are women compared to just 16% men.
What is a Tier 1 influencer? 750k+ social content platform followers/subscribers.
Why do brands want to work with Micro influencers?
Micro Influencers are Hyperlocal.
One of the most strategic reasons to partner with micro influencers is that they usually have concentrated audiences, meaning they offer a way to reach a specific target audience.
What is a mega influencer?
Mega influencers are often what the general public usually thinks of when they think of social media influencers. They typically have over a million followers but have limited engagement with their following. Gil Eyal, CEO and founder of HYPR Brands, said mega-influencers “are often more famous than influential.
Why do micro influencers have higher engagement rate? They are more cost-effective than big-name influencers
While a macro influencer might have a larger reach in terms of followers, micro-influencers have higher engagement and this can propel a piece of content to have greater visibility and be more trusted.
Are there male influencers? According to statista.com,as of January 2019, male users exceed female users by 1% in several age categories. Suddenly, men’s fashion influencers are popping up and promoting their favorite men’s fashion, sharing their personal style and expressing themselves via their platform.
Who are influencers demographics?
Women aged 16 to 24 are 31% more likely to follow social media influencers than men. Data from Statista found that there are many more women influencers than there are men. Approximately 84% of all social media influencers are women compared to just 16% men.
Do girls have more followers than men? According to statistics, men get 30 to 50% more followers than women, that is mostly due to the instagram users being mostly female…the number of followers achieved by men is mostly due to posting gym training pictures, and beach shots which usually get very high numbers on insta.
Can you be an influencer with 1000 followers?
A. Yes. With authentic engagement, influence, and an audience that trusts you, you can become an influencer even with just 1000 followers.
Is 10k followers an influencer? “Nano” influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. Here’s how several creators earn money as nano influencers on Instagram and other platforms.
What are nano influencers?
Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren’t professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.
Who is mega influencer? With more than a million followers, mega-influencers are highly visible on social media due to their celebrity status. They’re very active on social platforms where their audience spends time, and they generate a ton of engagement.
Do consumers trust influencers?
Data from MuseFind shows 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. A study by gen. video found that 33% said influencers are trusted sources when making shopping decisions, while only 17% trusted friends and family for shopping recommendations.
How many followers do you need to be an influencer? Mega influencers have many followers on their social networks, often more than 1 million followers on a platform. People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 1,000 and 40,000 followers.
How are influencers classified?
Macro-influencers with 500K to 1 million followers. Mid-tier influencers with 50K to 500K followers. Micro-influencers with 10K to 50K followers. Nano-influencers with 1K to 10K followers.
Who is a macro influencer? Macro-influencers and their key traits
Community size: 10,000-1 million followers on one social platform. Definition: Macro-influencers are specialists in their field who decided to take their expertise on social media. In most cases, people find their accounts thanks to its abundance in informative or quality content.
Join our Advertising Community and share you ideas today !
