In a shake-up of the ‘Share a Coke’ campaign, bottles and cans of Coca-Cola will carry over 200 Australian names, nicknames and colloquialisms, such as Deano, Shazza, champ, legend, mi amore and agapi mou. Participants in the campaign will also need to choose which title best describes the person they have chosen.
What names are on Coke cans? You’ll also be able to find popular nicknames like ‘Old mate’, ‘Champ’ and ‘Legend’ on cans of Coke, as well as ‘Bro’, ‘Sis’, ‘Princess’ and ‘BFF’ or even ‘The gals’ and ‘The boys’. Also, for the first time, you can also head to the ‘Share a Coke’ website to personalise a limited-edition glass bottle.
Also, What was written on the special cans for the Share a Coke campaign? Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales by 0.4 percent year-over-year, according to data reported in The Wall Street Journal.
Who thought of the Share a Coke campaign?
Ogilvy and Coca-Cola developed the campaign with two clear objectives in mind. The first and primary objective: Increase sales during the summer period in Australia. Talking directly to millennial consumers was the second objective.
18 Related Questions and Answers
Who came up with Share a Coke?
Background to the campaign Share a Coke, created by Ogilvy & Mather Sydney, launched in Australia in 2012. The integrated campaign was launched in Britain on 29 April 2013 and ran until the end of the summer. The soft drink giant replaced its usual branding with 150 of the UK’s most popular names.
Why do Coke bottles have names on them?
Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales by 0.4 percent year-over-year, according to data reported in The Wall Street Journal.
Does Coke still make bottles with names?
For the first time, Coke is replacing its iconic logo with 250 popular names. From Aaron to Zach, head to shareacoke.com to see if your name is among those selected. Then you can try to track down a limited-edition 20-ounce bottle of Coke, Diet Coke or Coke Zero with your name on it.
Why are there names on Coke bottles?
The goal is to encourage Coke drinkers to share pictures of themselves and their “Share a Coke” bottles on social media. The company said last year’s “Share a Coke” campaign was a huge success.
Why was Coca-Cola’s Share a Coke campaign successful?
Coca-Cola says the reason its ‘Share a Coke’ campaign has been so successful is because it is communicating effectively with its consumers. … “There has been a wave of positive engagement to the 150 names on packs [and] consumer interactions with all of our virtual and live mechanics.”
What management lessons can we gain from the Share a Coke campaign?
Lessons Learned from the ‘Share a Coke’ Campaign
- Make it personal. The tremendous power behind this campaign lies in the fact that it connects directly with customers. …
- Offer incentive to collect. …
- Make it picture-worthy. …
- Make it easily shareable.
How did the Share a Coke campaign impact Cokes branding?
We gave consumers an opportunity to express themselves through a bottle of Coke, and to share the experience with someone else. The fact that your name is on a Coke bottle, it can’t get more personal than that! … “Share a Coke” found the sweet spot by making consumers famous through the most iconic brand in the world.
Was the Share a Coke campaign successful?
The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
Why the Share a Coke campaign is so successful?
Coca-Cola says the reason its ‘Share a Coke’ campaign has been so successful is because it is communicating effectively with its consumers. … “There has been a wave of positive engagement to the 150 names on packs [and] consumer interactions with all of our virtual and live mechanics.”
When did Share a Coke campaign end?
Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.
How did Coca-Cola advertise Share a Coke?
Using the hashtag- #ShareaCoke, consumers began to post and promote Coke products when they found their names. … In addition to consumers posting pictures, Coca-Cola gave consumers the ability to virtually put any name or phrase they wanted on a bottle, share it and even order it to have forever.
How successful was the Share a Coke campaign?
The Sweet Taste of Success
The impact of the “Share a Coke” campaign was nothing short of astounding. … 378,000 Coke cans were printed at kiosks, and overall sales increased by 3%. On social, 76,000 virtual Coke cans were shared, Facebook traffic increased by 870%, and 170,000 tweets were made by 160,000 fans.
Who was the target audience for Share a Coke campaign?
The campaign was further adapted as a mobile campaign that would target Mexican teens and young adults. Target Audience: Millennials are globally connected through their mobile phones.
How much did Share a Coke increase sales?
But ‘Share a Coke’ helped teen incidence significantly increase five points in just eight weeks from 2nd June to 28th July. That translates to about 1.25 million more teens having tried a Coke last summer!
Who designed the Coca-Cola bottle?
Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising.
Do they still make glass Coke bottles?
Coca-Cola, based in Atlanta, notes that its 8-ounce glass bottles are still widely available across the country. Those recyclable bottles are nearly identical to the smaller 6.5-ounce bottles. They have less glass but hold more cola.
How do you order Coke products?
If you are a current Coca-Cola Consolidated customer with an account or order inquiry, please call 1-800-260-COKE (2653) or email our Customer Care Center. If you prefer to set up online ordering, please call 1-800-438-0686 or email myCoke Support for your initial account set up.
Who supports the Share a Coke campaign?
Along with a new TVC, the campaign is supported by extensive social, online video, cinema, experiential, sponsorship and influencer activity which goes live from this week, reaching more than 20 million consumers.
Why is Coke so successful?
A significant part of Coca-Cola’s success is its emphasis on brand over product. Coke doesn’t sell a drink in a bottle, it sells “happiness” in a bottle. … Instead, Coke aims to sell consumers the experience and lifestyle associated with its brand.
When did share a Coke campaign end?
Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.
