Successful mascots are memorable, relatable, and have a unique and intriguing personality. You’ll want to befriend them and they gain your trust as you become more familiar with their story. When given the role of personifying your brand, a mascot lives your brand values and bonds with your audience on your behalf.
What makes a good brand mascot? A lot of the brand mascots are stylized representations of a person (primarily the founder). Take KFC, for example; the logo illustrates Colonel Sanders along with some color tweaks. Using a human mascot makes a brand more familiar and relatable to the eyes of the consumer.
Also, How can I be the best mascot?
How to Be a Mascot Do’s:
- Do Always Be in Character. Mascot performers are onstage from the moment they put the costume on to the moment they take it off. …
- Do Maintain Constant Motion. …
- Do Read the Crowd & Situation. …
- Do Take Frequent Breaks. …
- Do Have Fun.
What is a company mascot?
Mascots, also called brand characters or avatars, serve as ambassadors of a company or a product. They can be humans, animals or objects. Mascots can be used as a part of the company’s logo or separately in various digital and print marketing materials.
21 Related Questions and Answers
Can you trademark a mascot?
Yes, you can trademark a mascot. You can trademark the name or image of a mascot, so long as you use the image of the mascot to promote or sell your products or services to the public.
Does a business need a mascot?
Having the right mascot can give your business a chance to reach your audience better. … Their mind can remember brands more quickly using easy to digest visuals like mascots. Companies that have long names or acronyms usually depend on mascots and logos so that customers can easily remember them.
Can you hug a mascot?
Blowing a kiss – Put your hand to the mascot mouth and then flat out in front of the head with the palm up. 4. Hugging – Be gentle when hugging.
Is it fun being a mascot?
Most of the time, mascots are just a really fun and high-energy way to inject some life, excitement, and not to mention silly entertainment into any event. Wearing a mascot costume and being a good mascot requires some basic knowledge.
Are mascots allowed to talk?
A common characteristic of most mascots is that they do not speak. This serves several purposes. First, it allows you to be completely in character and put forth a physical performance without words. Second, your voice is heavily muffled when you’re in a mascot costume, making it hard to hear you speak.
Do brands need mascots?
The main purpose of a mascot is to build and strengthen brand identity. With a visual associated with your brand, people are more likely to give your business a spot in their mind map. With this, you get to have top-of-the-mind recall and awareness, which will inevitably drive sales.
Do brand mascots work?
According to Adweek, brand mascots have even more perks too. They can contribute to increased market share, as well as customer and profit gains. It turns out the repeated use of a memorable character helps you build rapport with customers. And increase brand recognition.
Are mascots necessary?
Mascots Add Personality
Creating your own mascot gives your brand a face, a character and a personality. It makes it easier for you to create a physical and emotional connection with your audience. Without a face to your brand, you’re simply another brand logo amongst thousands of other logos.
What type of intellectual property is a mascot?
School logos, mascots, taglines, and other branding devices are often intellectual property and protected by trademarks and copyrights, which protect the school’s brand.
How do companies use mascots?
A brand mascot can breathe new life into your business. … The primary purpose of a mascot is to help build and strengthen brand identity. It’s also a good way to reinforce top-of-mind awareness. When people see your mascot in a constant basis, they become more primed to put your business in their mind map.
Are brand mascots dying?
And while there is no empirical data to prove that mascots might be a dying trend, it is quite likely that fewer brands today are investing in creating brand mascots than before. “Mascots like the brand logo are integral assets and part of the brand identity.
How tall do you have to be to be a mascot?
As to height requirements and limitations, with most mascots the performer must be at least 5 feet tall, and no taller than 6’2. With most mascot costumes in general, performers who are 5’2 to 5’10 seem to look & work best.
How do mascot heads stay on?
Usually each helmet will come with a stretchy chin strap attached to the sides of the helmet to help keep in in place.
What do you wear under a mascot costume?
Underneath a mascot costume it is best to wear shorts and a t-shirt that are made with a wicking fabric. Wicking fabric underneath a mascot costume helps draw moisture away from the performer’s skin. When mascot performers sweat inside of a mascot costume, their sweat can run into their eyes.
Who is the highest paid mascot?
The highest-paid mascot in the professional sports industry is the NBA’s Rocky, according to Sapling. The Denver Nuggets mascot makes over 10 times the average salary for a professional sports team mascot with a salary of $625,000.
What do mascots wear underneath?
A mascot cooling vest is worn underneath a mascot costume and is designed to manage a mascot performer’s core body temperature. Prior to a performance, freeze the vest’s ice panels, and then easily slide them into the vest’s compartments to provide an instant cool factor for your mascot performer.
Are mascots secret?
Anonymity is vital to most programs because the mascot itself has its own identity, engrained in the tradition of the institution. From a fan’s perspective, anonymity makes watching and interacting with the mascot more fun. In addition, the mystery surrounding the mascot’s identity is part of the allure.
Are brand mascots underrated?
They are totally underrated. The real mascots are very hard to create. … Mascots are as old as time, and many great agencies have created these immortal cultural characters which drive millions of pounds for brands.
How can brand mascot add value to a brand?
Mascots add value to your brand as customers perceive brands with mascots as more consumer focused, trustworthy and more genuine. Using your custom mascot to promote your company is a great way to engage with your customers on a personal level. Mascots are viewed as a more friendly, familiar, and approachable.
