The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
Why is the Nike logo a swoosh? One of the founders, Phil Knight, who was her accounting professor at the time, approached Davidson to design a logo inspired by the Adidas brand. He wanted a logo that encouraged movement. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike.
Also, Why is the Nike logo so successful? 1. Nike Logo Icon. … Because the swoosh is different from every other shape and image used in logo design, it is highly recognizable and easy to identify. This mark likely has had a huge part in the success of this company as well as its ability to expand seamlessly to new markets.
What is the Nike logo and outline of?
Victory. Davidson’s tick-like logo was seen as a symbol of positivity, but it’s actually the outline of the wing of the goddess Nike (who personified victory).
24 Related Questions and Answers
What is the most expensive logo?
Most Expensive Logos In The World
- Symantec Brand & Acquisition — $1,280,000,000.
- British Petroleum Logo & Marketing — $210,000,000.
- Accenture Logo Design — $100,000,000.
- Posten Norge Rebrand — $55,000,000.
- Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000.
- BBC Logo Redesign — $1,800,000.
- CitiBank — $1,500,000.
When did Nike say just do it?
The idea behind the slogan came from a convict facing a firing squad. Back in 1988, Wieden was struggling to come up with a line that would go viral. The night before he was supposed to pitch in the final line, Wieden got really concerned about it and therefore, stayed up whole night to think it over.
What is Nike brand message?
Our mission is: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.
Who designed the Nike logo?
This logo was used by Nike from 1971 until it was redesigned in 1978. But did you know that it was designed by Carolyn Davidson (a 28 year old student) for $35? “I drew a picture of a shoe and then I drew [logos] on tissue. I’d lay it over, because it has to look good on a shoe.”
What was the first Nike logo?
In 1964, Nike was “Blue Ribbon Sports”. The logo for this company was a set of interlacing letters (BRS) with the name of the brand underneath. Though the logo wasn’t the most legible on the market, it served the company for a few good years. In 1971, the basic Nike swoosh was introduced for the first time.
Why is the Nike logo so popular?
“The design is inherently strong, dynamic and indicates motion, which alludes to athleticism and physical movement. It also helps that it’s so simple.” Carolyn Davidson (pictured below), a graphic design student at Portland State University, came up with the Swoosh.
How much did the Nike swoosh cost?
In reality, the Nike Swoosh was designed by graphic designer Carolyn Davidson in 1971. Her invoice total for this important piece of design history? $35.
How much is the Apple logo worth?
An original Apple neon rainbow logo just became the most expensive LED sign ever sold, going for a whopping $81,300 (we won’t even try to work out how many iPads you could bag for that). It might be one of the best logos of all time, but is a shiny neon version worth almost $100k?
What is Google’s logo worth?
Google logo price tag: $0.
What serial killer said just do it?
When killer Gary Gilmore was about to be executed by a firing squad, he was asked if he had any final words.
Where did the phrase just do it come from?
Nike’s iconic “Just Do It” slogan was inspired by the final words of a notorious killer in 1970s Utah. Facing down a firing squad in his last moments, double-murderer Gary Gilmore said: “Let’s do it.”
What is the best slogan?
Best Company Slogans
- “Just Do It” – Nike.
- “Think Different” – Apple.
- “Where’s the Beef?” – Wendy’s.
- “Open Happiness” – Coca-Cola.
- “Because You’re Worth It” – L’Oreal.
- “Melts in Your Mouth, Not in Your Hands” – M&Ms.
- “A Diamond is Forever” – De Beers.
- “The Breakfast of Champions” – Wheaties.
What is Nike’s ethos?
At Nike, we believe that diversity fosters creativity and accelerates innovation. No matter where we come from, a love of sport unites us. It teaches us to be competitive, but always collaborative and welcoming. To include different perspectives, because teams win when everyone contributes.
What is Nike’s brand identity?
Nike’s logo has encompassed a brand that reflects aspects many people strive for in their lives: dominance, authenticity, innovation, winning, and performance.
What does Nike do and why?
Nike designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. Most of Nike’s sales are generated by selling footwear to wholesale customers in North America.
How much did the person who made the Nike symbol get paid?
While Davidson was initially only paid $35 for her design for Nike, the success of the Swoosh ultimately landed her a job for 4 years, much more freelance work—and, eventually, $1 million.
What does Nike mean in Greek?
Nike, in ancient Greek religion, the goddess of victory, daughter of the giant Pallas and of the infernal River Styx.
How does the Nike logo make you feel?
The Nike logo embodies the Nike brand. It’s about inner strength, resilience and passion. It’s about determination and fighting for what you want and not letting anything get in your way.
Who created the swoosh logo?
This logo was used by Nike from 1971 until it was redesigned in 1978. But did you know that it was designed by Carolyn Davidson (a 28 year old student) for $35? “I drew a picture of a shoe and then I drew [logos] on tissue. I’d lay it over, because it has to look good on a shoe.”
What did Nike pay for their logo?
Nike Paid $35 for Its Swoosh Logo Worth Many Millions.
What is the original logo of Adidas?
In 1971, the company unveiled the three-stripe Adidas logo in a form that resembled a leaf called the “trefoil.” This version was later replaced by the current logo, shaped like a triangle, though the trefoil logo can still be found on some Adidas products.
