The font that stands behind this brand is the Futura Condensed Extra Black that was done by Paul Renner. Futura is more or less a commercial typeface. The typeface now is also known as the Nike Font as it got so popular.
What does Nike stand for? In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess’ wing,’swoosh’, which symbolises the sound of speed, movement, power and motivation.
Also, What font is the old Nike logo? 1978. The cursive serif font that was initially used, was replaced by Futura Bold in 1978. It featured a more geometric shape while the E that runs into the Swoosh’ tail was more fluid. Each letter also had varied spacing between them.
Who designed the Nike swoosh logo?
This logo was used by Nike from 1971 until it was redesigned in 1978. But did you know that it was designed by Carolyn Davidson (a 28 year old student) for $35? “I drew a picture of a shoe and then I drew [logos] on tissue. I’d lay it over, because it has to look good on a shoe.”
22 Related Questions and Answers
Is Nike a word?
No, nike is not in the scrabble dictionary.
Why is Nike named after a goddess?
While Knight wanted to call their company, Dimension 6, Jeff Johnson, who was their company’s first employee suggested the name Nike. Nike is the Greek goddess of victory and she often represented with wings. Her presence symbolized victory and she was often depicted as sitting next to Zeus, the Greek god.
Who is Nike Greek?
Nike, in ancient Greek religion, the goddess of victory, daughter of the giant Pallas and of the infernal River Styx. Nike probably did not originally have a separate cult at Athens.
Why is the Nike logo orange?
The company heavily leans on this sign for its brand identity. Nike Logo Shape: The swoosh symbol is the shape of a wing of Nike, the Greek Goddess of Victory. So, Carolyn Davidson had the shape of the wing in mind, thanks to the goddess. … Then, a plain orange hue was made the brand’s color.
Why is the Nike logo red?
Design and color
Nike co-founder Phil Knight was adamant that his company’s new logo be a simple design that is fluid and conveys motion and speed. … The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity.
Is the Nike logo red or orange?
The Davidson design held steady until a 1976 shift when the font moved to Futura and the lettering was officially dropped fully in 1995. The company switched the warm red to orange, the color of the brand today.
When did Nike change its name?
It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later.
What inspired the Nike logo?
One of the founders, Phil Knight, who was her accounting professor at the time, approached Davidson to design a logo inspired by the Adidas brand. He wanted a logo that encouraged movement. She designed several logo proposals and Knight chose the swoosh, a shape inspired by the wings of the Greek goddess Nike.
Who was Nike named after?
The sports equipment company Nike, Inc., is named after the goddess Nike. The Nike company’s primary product is shoes. The goddess Nike is usually depicted as barefoot and/or winged.
Who invented Nike?
Phil Knight, founder of shoe giant Nike, retired as chairman in June 2016 after 52 years at the company. Knight ran track at the University of Oregon and created Nike shoes with his former track coach, Bill Bowerman. In 1964, they each put up $500 to start what would become Nike, then called Blue Ribbon Sports.
What part of speech is Nike?
Nike is a noun. A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.
How is Nike pronounced in Greek?
It’s pretty simple actually. The company was named after the ancient Greek goddess of victory, Nike, which is pronounced ni-key, reports Business Insider.
Who was the ugliest god?
Facts about Hephaestus
Hephaestus was the only ugly god among perfectly beautiful immortals. Hephaestus was born deformed and was cast out of heaven by one or both of his parents when they noticed that he was imperfect. He was the workman of the immortals: he made their dwellings, furnishings, and weapons.
What does upside down Nike mean?
The pair, a size US 7, arrived with one very noticeable factory flaw: an upside down Swoosh. Normally, a factory flaw means the structural integrity of an item has been compromised or there’s a mistake in the design, making such a product less desirable and something to send back.
How is Nike pronounced?
Similarly sporting brand Nike has caused much debate about the pronunciation of its name, taken from the Greek goddess of victory. The name is pronounced ‘ni-key’ not ‘nyke’ as it is commonly known.
Who did Nike marry?
Nike had no consort or children. She did have three brothers – Zelos (rivalry), Kratos (strength) and Bia (force). She and her siblings were close companions of Zeus. According to myth, Nike’s mother Styx brought her children to Zeus when the god was assembling allies for the battle against the Titans.
Why did Nike chose their name?
The company was founded on January 25, 1964, as “Blue Ribbon Sports”, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. … The company takes its name from Nike, the Greek goddess of victory.
Why does Nike have a black logo?
The original Nike ‘Swoosh’ logo wasn’t black as we see it today. For a very long time, Nike used red and white color palette on its logo. The company motive behind the color scheme was that red stood for energy, passion and joy and white expressed nobility, purity and charm of the brand.
What is Nike’s new slogan?
NIKE’s latest campaign ‘play new‘ encourages those who suck at sports.
How is Nike actually pronounced?
It’s pretty simple actually. The company was named after the ancient Greek goddess of victory, Nike, which is pronounced ni-key, reports Business Insider. So, there you have it. You can ditch the stress of how to properly pronounce Nike.
What was the first Nike logo?
In 1964, Nike was “Blue Ribbon Sports”. The logo for this company was a set of interlacing letters (BRS) with the name of the brand underneath. Though the logo wasn’t the most legible on the market, it served the company for a few good years. In 1971, the basic Nike swoosh was introduced for the first time.
