Mast Head (short for Master Head)
Mast Head is the name of the publication. It is generally situated on the top third of the cover and will usually fill the whole width of the page.
Where is cover 2 in a magazine? These four locations demand a premium to publish any ad. The front cover is also called the first cover, inside front cover (IFC) is called the second cover, inside back cover (IBC) called the third cover and outside back cover called the fourth cover, which is the most expensive after the front cover.
Also, What is a strapline on a magazine cover? A strapline is a subheading that is usually found at the top of a magazine, above the masthead. The line “OMG SHOES & BAGS!” is in a different font and italics to emphasise the excitement of the bonuses the magazine is giving away, and the language that is used is usually referred to as a very female reaction.
What is section head in magazine?
Section Head / Running Head
These are usually placed at the top of every page of a magazine and aid readers in navigating through an article easily. A running head should be designed creatively so that it looks good, because it is present on almost all pages of the magazine and a reader sees it every now and then.
25 Related Questions and Answers
What are headlines in a magazine?
The headlines are the main points of the news which are read on radio or television. I’m Claudia Polley with the news headlines. If a newspaper or magazine article is headlined a particular thing, that is the headline that introduces it. The article was headlined “Tell us the truth.”
What is a fourth cover?
outside back of a magazine, called the fourth cover. Because this cover is more likely to be seen and read by more readers, it is usually sold at a premium. Often there is a waiting list for advertisments to be placed here.
What do you call the last page of a magazine?
This same handbook states that all of the other pages in a magazine are called “white pages”—so the interior page facing the inside front cover is termed “the first inside white page” and the interior page facing the inside back cover is termed “the last inside white page.”
Is the back cover of a magazine good?
Premium positioning
The back cover of a magazine is in most demand, so it is the most expensive. … If you always place your advertisement in the same position in a magazine, no matter how prominent, people will eventually stop noticing it, so moving your advertisement’s position from time to time can be a good idea.
What is the difference between a strapline and a tagline?
A strapline is a line that sums up the brand or company in a line, representing the culture, identity and personality of the brand. A tagline is just another word for a strapline. … A strapline, however, is a brand building tool which becomes a recognisable long-term asset for the business or company.
What is the difference between headline and tagline?
Headlines are the headings for various communication channels (newspapers, magazines, etc.), while taglines are like slogans that sum up the vision behind your company/product/service.
What is the point of a strapline?
A strapline sums up the essence of a brand or company. It does more than describe what the product does; it should encapsulate what the company stands for, its values and its personality. It should be short enough to be remembered and memorable enough to stand the test of time – always a sign of successful thinking.
What are the parts of a magazine cover?
Elements of a Magazine Cover
- Banner (sometimes called “nameplate”)
- Tagline.
- Image.
- Cover blurbs.
- UPC code.
- Price.
- Date/Volume number.
What should be on the last page of a magazine?
Depending on the nature of the magazine, last page is reserved for columnist, short essay, short interview or some similar laid back content. This is a general view of the magazine structure.
What is Anchorage magazine?
ANCHORAGE The words that accompany an image (still or moving) give the meaning associated with that image. If the caption or voiceover is changed, then so may be the way in which the audience interprets the image.
What is the main cover line?
5. Main Cover Lines The main cover line is smaller than the masthead but larger than the other cover lines. The font colour is the same as the other cover lines but it is written in bold near the masthead. It is meant to be the eye catching cover line.
What is the difference between title and headlines?
Headlines describe articles inside ecosystems of something bigger — like magazines or blogs. Titles usually envelop the whole idea of your business. … Titles are usually — but not always — shorter than headlines.
What is a masthead on a magazine cover?
1 : the top of a mast. 2a : the printed matter in a newspaper or periodical that gives the title and details of ownership, advertising rates, and subscription rates. b : the name of a publication (such as a newspaper) displayed on the top of the first page.
What is the back cover of a newspaper called?
A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book, and are now found on web portals and news websites.
What is cover 4 in a magazine?
Last cover page, C4, is on the back of the magazine and it is most expensive ad page.
What is outside back cover?
Outside Back Cover (OBC), Inside Front Cover (IFC) and Opposite Table of Contents (OTOC) are three of the best areas for an advertisement. They are the most viewed pages of a magazine. Most of the time you will pay a premium rate for such positions but you will have placed your message in best possible outcome.
How do you lay out a magazine page?
Here, we look into the ten most crucial elements of a magazine layout.
- Headline. It is the most important element of a magazine layout design. …
- Introductory Paragraph. …
- Body / Body Text / Body Copy. …
- Bylines. …
- Sub-headline / Subhead. …
- Pull Quotes. …
- Captions for Images. …
- Section Head / Running Head.
What do you call the center of a magazine?
Body Text. Definition: The central text of a magazine or other periodical section or article.
What is the inside back cover of a magazine?
preferred position in magazine advertising for placement of advertisements; also called the third cover.
Why is pride called pride?
Title of the magazine, Pride, has connotations of self-respect, self-esteem, dignity and strength. There is a subtext of resistance and an affirmation of cultural identity.
