The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.
When should the dynamic creative be uploaded to studio? Explanation: Dynamic creative should be uploaded to the studio after creating the feed and studio profile. It is but uploaded before publishing the profile.
Also, Which two methods can be used to build dynamic creatives for Studio Select two?
Correct Answer:
- Google Web Designer.
- Hand-coded HTML + JavaScript.
How can a studio profile be edited without impacting the live campaign?
How can a Studio profile be edited without impacting the live campaign? Explanation: Create a new profile using the existing feed: This option allows you to upload a dynamic feed that is also being used by another Studio profile. Any changes made to the feed will affect all the Studio profiles that use that feed.
21 Related Questions and Answers
What are two creative elements that can be dynamic?
Explanation: Clickthrough URLs and Text are two of many elements that can be dynamic. You can swap any element in a dynamic creative, including call-to-action (CTA) text, exit URLs, images, and more.
Which two methods can be used to connect dynamic data to an element in the creative?
Explanation: Custom Javascript and Binding in Google web Designer are the two methods that can be used to connect dynamic data to an element in the creative.
Is DoubleClick Studio free?
Google Debuts DoubleClick Studio Layouts For Code-Free Rich Media and HTML Ad Creation.
What does optimization prioritize when used for dynamic creatives?
Correct Answer: The best performing rows in the feed.
What is the minimum number of exits required for a creative?
Correct Answer: 1.
What dynamic strategy uses a naming?
What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs? Correct Answer: Dynamic targeting keys.
What are three benefits of filtering by creative dimensions?
Using filer makes removing and add creative sizes in the feed easier. It allows for fewer columns which reduces the dynamic response data sent from the ad server to the creative.
When should the code from step 4?
Explanation: After you set up a profile in Studio, you must link that profile to your HTML5 creative to create dynamic functionality. You do this by copying the setup code from Step 4: Generate Code in the Dynamic Content tab within Studio.
What is the method most often used to define the dynamic content for a creative?
What is the method most often used to define the dynamic content for a creative? Correct Answer: Spreadsheet.
How do I create a Google Studio account?
Go to the Create an Account page at Google Accounts. Enter your work email [yourworkusername]@[yourworkdomain.com] as Your current email address, fill out the rest of the form, and click I accept. You’ll receive an email confirming your new account. Click the link in the email to finish setup and activate your account.
What is a Google ad creative?
A creative is the ad served to users on a webpage, app, or other digital environment. Creatives can be images, videos, audio, and other formats that get delivered to users. Creatives must be added to line items in order for them to serve ads.
What is the use of Google Data Studio?
Data Studio is a free tool that turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports.
What optimize prioritizes?
Explanation: “Open: Open optimization selects the highest performing row on any given impression. Use this option to optimize your feed when you’re not using other rules or dynamic strategies.”
Which three creative types are allowed when using Vpaid creatives select three?
Explanation: Interstitial, banner, and full-screen expanding creative types are allowed using when using VPAID creatives.
What is the minimum number of exits?
Normally, a workplace must have at least two exit routes to permit prompt evacuation of employees and other building occupants during an emergency. More than two exits are required, however, if the number of employees, size of the building, or arrangement of the workplace will not allow employees to evacuate safely.
What are two benefits of using dynamic creatives in Studio select2?
Correct Answer:
- Ability to test different content within one creative.
- Ability to build and traffic only one creative per ad size.
What action occurs when assets are uploaded to the creative section?
Correct Answer: Assets are copied to the Asset Library.
Which two methods can be used to connect dynamic data to an element in the creative select two?
Explanation: Custom Javascript and Binding in Google web Designer are the two methods that can be used to connect dynamic data to an element in the creative.
What are the benefits of filtering by creative dimensions?
Instead of creating separate columns to customize ad content for each creative size, you can filter by creative dimensions to reduce the number of columns in your feed. Filtering by the size of the creative allows you to select the right content for a specific size using a single column.
