A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
What’s a tagline on a logo? A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
Also, What is a marketing tagline? A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.
How do I choose a tagline?
Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).
- Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. …
- Clarity Is Key. …
- Focus On The Benefits. …
- Tell A Story. …
- Take A Break. …
- We Bring Good Things To Life.
19 Related Questions and Answers
What is a catchy phrase?
1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.
What is a business tagline?
In more specific terms, a tagline is a catchphrase– usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.
Do I need a tagline for my business?
So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
How do you make a catchy tagline?
How to create a memorable slogan: 8 useful tips
- Logo first. For the maximum effect, pair your slogan with a powerful logo. …
- Take enough time. …
- Keep it simple. …
- Use humor. …
- Be honest and don’t overpraise yourself. …
- Think about your target audience. …
- Think about what makes your brand special. …
- Rhythm and rhyme.
What is a tagline example?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
How do you come up with a brand tagline?
Taglines are often overcomplicated and underwhelming.
Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple. …
- Say Just Enough.
How do you make a creative tagline?
To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
- Keep it short and simple. …
- Be consistent. …
- Focus on what makes you different. …
- Make it timeless. …
- Ensure it can stand alone. …
- Consider your target market. …
- Get input.
How do you sell a slogan to a company?
How to Trademark a Slogan
- Go to the United States Patent and Trademark Office (USPTO) website.
- Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn’t already registered in the same category.
- Submit your trademark application. Pay the filing fee.
Does a logo need a tagline?
To Create – or Not – a Brand Tagline
Your tagline can accompany your logo in many places and for many reasons, but it shouldn’t be a required element of your logo design. You should have the flexibility to use your logo without that tagline whenever the situation necessitates it.
Do brands still use taglines?
If you’re wondering whether or not you need a tagline, you’re not alone. … Plus some of the most popular brands today — Apple, Facebook, Starbucks — don’t regularly use taglines, so they seem somewhat unnecessary. Taglines also don’t seem as memorable or impactful as they once were.
Are taglines outdated?
Taglines typically last a year or two. For small businesses, the shelf life might even be shorter. … Furthermore, I believe taglines are an outdated tool and they’re usually come across as forced or trying too hard.
What is a creative slogan?
It is an advertising tag-line or phrase that advertisers create to visually and verbally expresses the importance and benefits of their product.
How do I create a tagline for myself?
Here are some guidelines to develop your tagline:
- Google your phrase and see who else uses that tagline.
- If you’re using your personal brand tagline internationally, know how your words translate into other languages.
- Keep it short and make sure that it’s consistent with your brand.
- Make sure that it’s easy to say.
How do you write a creative tagline?
To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
- Keep it short and simple. …
- Be consistent. …
- Focus on what makes you different. …
- Make it timeless. …
- Ensure it can stand alone. …
- Consider your target market. …
- Get input.
How do you write a successful tagline?
10 Tips for a Remarkable Tagline
- Keep It Simple.
- Avoid the Marketing Meeting Effect.
- Tell a Story.
- Explain Your Offering.
- Communicate With Clarity.
- Describe Who You Are.
- Require a Double Take.
- Keep It Short and Simple.
What is a good company tagline?
Catchy Business Tagline Examples
- Meow Mix: “So Good, Cats Ask For It by Name.”
- SoulCycle: “Take Your Journey. Move Your Body. …
- Airbnb: “Belong Anywhere.”
- Nike: “Just Do It.”
- Lay’s: “Betcha Can’t Eat Just One.”
- Arby’s: “We Have the Meats.”
- Jared’s: “He went to Jared’s.”
- Publix: “Where shopping is a pleasure.”
What makes an effective tagline?
Your tagline should pull people in, get them interested, and help them remember your brand. … Make your tagline simple, memorable, consistent, unique, and targeted. Target your tagline for the people you’re trying to help and reach. Condense the result of your product or service into a short sentence.
How do you create a slogan or tagline?
To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
- Keep it short and simple. …
- Be consistent. …
- Focus on what makes you different. …
- Make it timeless. …
- Ensure it can stand alone. …
- Consider your target market. …
- Get input.
