A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
What is a business tagline? In more specific terms, a tagline is a catchphrase– usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.
Also, How do I choose a tagline?
Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).
- Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. …
- Clarity Is Key. …
- Focus On The Benefits. …
- Tell A Story. …
- Take A Break. …
- We Bring Good Things To Life.
What is a catchy phrase?
1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.
19 Related Questions and Answers
What is a tagline on a logo?
A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify. … For some businesses, a slogan is an opportunity to explain a product.
How do you make a catchy tagline?
How to create a memorable slogan: 8 useful tips
- Logo first. For the maximum effect, pair your slogan with a powerful logo. …
- Take enough time. …
- Keep it simple. …
- Use humor. …
- Be honest and don’t overpraise yourself. …
- Think about your target audience. …
- Think about what makes your brand special. …
- Rhythm and rhyme.
What’s a tagline on a logo?
A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
What is a tagline example?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
How do you come up with a brand tagline?
Taglines are often overcomplicated and underwhelming.
Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple. …
- Say Just Enough.
How do you make a creative tagline?
To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
- Keep it short and simple. …
- Be consistent. …
- Focus on what makes you different. …
- Make it timeless. …
- Ensure it can stand alone. …
- Consider your target market. …
- Get input.
How do you sell a slogan to a company?
How to Trademark a Slogan
- Go to the United States Patent and Trademark Office (USPTO) website.
- Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn’t already registered in the same category.
- Submit your trademark application. Pay the filing fee.
Do I need a tagline for my business?
So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
How do I write a good tagline for my business?
Taglines are often overcomplicated and underwhelming.
Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple. …
- Say Just Enough.
How do you create a catchy tagline?
How to create a memorable slogan: 8 useful tips
- Logo first. For the maximum effect, pair your slogan with a powerful logo. …
- Take enough time. …
- Keep it simple. …
- Use humor. …
- Be honest and don’t overpraise yourself. …
- Think about your target audience. …
- Think about what makes your brand special. …
- Rhythm and rhyme.
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
What is a creative slogan?
It is an advertising tag-line or phrase that advertisers create to visually and verbally expresses the importance and benefits of their product.
How do I create a tagline for myself?
Here are some guidelines to develop your tagline:
- Google your phrase and see who else uses that tagline.
- If you’re using your personal brand tagline internationally, know how your words translate into other languages.
- Keep it short and make sure that it’s consistent with your brand.
- Make sure that it’s easy to say.
How do you write a creative tagline?
To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
- Keep it short and simple. …
- Be consistent. …
- Focus on what makes you different. …
- Make it timeless. …
- Ensure it can stand alone. …
- Consider your target market. …
- Get input.
How do you write a successful tagline?
10 Tips for a Remarkable Tagline
- Keep It Simple.
- Avoid the Marketing Meeting Effect.
- Tell a Story.
- Explain Your Offering.
- Communicate With Clarity.
- Describe Who You Are.
- Require a Double Take.
- Keep It Short and Simple.
What makes an effective tagline?
Your tagline should pull people in, get them interested, and help them remember your brand. … Make your tagline simple, memorable, consistent, unique, and targeted. Target your tagline for the people you’re trying to help and reach. Condense the result of your product or service into a short sentence.
How do you create a slogan or tagline?
To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
- Keep it short and simple. …
- Be consistent. …
- Focus on what makes you different. …
- Make it timeless. …
- Ensure it can stand alone. …
- Consider your target market. …
- Get input.
What is a good company tagline?
Catchy Business Tagline Examples
- Meow Mix: “So Good, Cats Ask For It by Name.”
- SoulCycle: “Take Your Journey. Move Your Body. …
- Airbnb: “Belong Anywhere.”
- Nike: “Just Do It.”
- Lay’s: “Betcha Can’t Eat Just One.”
- Arby’s: “We Have the Meats.”
- Jared’s: “He went to Jared’s.”
- Publix: “Where shopping is a pleasure.”
How do I choose a business slogan?
Tips on How to Choose a Memorable Slogan
- Keep it Short and Sweet. Keeping your slogan short and sweet makes it much easier for it to really stick to the brain. …
- Be Consistent. …
- Focus on What Makes Your Company Different. …
- Make it Timeless. …
- Make Sure It Can Stand Alone. …
- Most Famous Advertising Slogans. …
- Time to Spread!
