A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify. … For some businesses, a slogan is an opportunity to explain a product.
What is a business tagline? In more specific terms, a tagline is a catchphrase– usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.
Also, Do I need a tagline for my business? So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
25 Related Questions and Answers
Can I use any slogan for my business?
Applying for a Trademark
In order to register your slogan, you will have to first see if your trademark is currently being used by another business. If the slogan is already being used, you will not be eligible to use it. You can search for existing slogans on the Trademark Electronic Search System.
What is a storefront tagline?
A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.
What is brand slogan?
A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
Are taglines outdated?
Taglines typically last a year or two. For small businesses, the shelf life might even be shorter. … Furthermore, I believe taglines are an outdated tool and they’re usually come across as forced or trying too hard.
What is the best slogan?
Best Company Slogans
- “Just Do It” – Nike.
- “Think Different” – Apple.
- “Where’s the Beef?” – Wendy’s.
- “Open Happiness” – Coca-Cola.
- “Because You’re Worth It” – L’Oreal.
- “Melts in Your Mouth, Not in Your Hands” – M&Ms.
- “A Diamond is Forever” – De Beers.
- “The Breakfast of Champions” – Wheaties.
Do taglines matter?
A tagline can help explain what an organization does, especially if that organization has a particularly abstract name (e.g., think of the big tech companies before they were well-known such as Amazon, Google, or Uber). It can also help an organization communicate its promise, differentiators, and value.
What is a good company tagline?
Catchy Business Tagline Examples
- Meow Mix: “So Good, Cats Ask For It by Name.”
- SoulCycle: “Take Your Journey. Move Your Body. …
- Airbnb: “Belong Anywhere.”
- Nike: “Just Do It.”
- Lay’s: “Betcha Can’t Eat Just One.”
- Arby’s: “We Have the Meats.”
- Jared’s: “He went to Jared’s.”
- Publix: “Where shopping is a pleasure.”
What is a good personal tagline?
Examples of taglines would be like these: “I am the architect of my life; I build its foundation and choose its contents.” “Today, I am brimming with energy and overflowing with joy.” “My body is healthy; my mind is brilliant; my soul is tranquil.”
What is the Amazon slogan?
Amazon Slogan: Work Hard, Have Fun, Make History.
Should I trademark my tagline?
Taglines and slogans are subject to the same scrutiny as non-tagline trademarks when being examined by the USPTO for inherent distinctiveness. … Accordingly, so long as a tagline or slogan is either inherently distinctive or has developed secondary meaning, a tagline is protectable as a trademark.
How do I trademark my logo?
Trademark Application Process:
- Complete a trademark search.
- Secure your rights.
- Submit an initial application at uspto.gov on the Trademark Electronic Application System or TEAS.
- Fill out the TEAS form for an initial application. Be sure to upload the file of your logo.
- Submit an “intent-to-use” form. …
- Pay the fees.
Can you have two taglines?
Intended to motivate action. May be short and punchy or longer. A company may have multiple slogans.
What is an example of a tagline?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
What’s a good slogan for your store?
What Are the Best Advertising Slogans of All Time?
- Nike – Just Do It.
- Apple – Think Different.
- Wendy’s – Where’s the Beef?
- Coca-Cola – Open Happiness.
- L’Oreal – Because You’re Worth It.
- M&Ms – Melts in Your Mouth, Not in Your Hands.
- De Beers – A Diamond is Forever.
- Wheaties – The Breakfast of Champions.
How much can Amazon influencers make?
Amazon influencer marketing is centralized, well organized, and surprisingly easy to participate in. Influencers have reported earnings from a few dollars to more than $1,500 per month.
What is FedEx tagline?
‘FedEx. Where now meets next. ‘ is our new global tagline. It represents how we are channeling our innovative spirit to build the network for what’s next.
Do brands need taglines?
The answer is that it depends: a great tagline is a brand trigger that communicates a short, sweet, single thought and can stand the test of time. A bad tagline is quickly forgotten and may even detract from the memorability of your brand.
What is a catchy phrase?
1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.
What is my personal tagline?
A personal tagline is part positive affirmation, part personal branding, and part elevator pitch. … Your tagline states what you expect from yourself and what others will experience from being around you. It’s the promise you make to yourself and how you’ll show up in the world.
