A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
What makes a great tagline? A great tagline captures the essence of the value you provide to your customer in one or two concise sentences. Creating a tagline is a powerful exercise, as it forces you to think about exactly what it is you do for your customers that is unique.
Also, How do I create a personal tagline?
How to Write Your Welcome Tagline
- People who concisely and confidently introduce themselves leave a better first impression. …
- Introduce yourself and briefly describe what you do.
- Example: “Hi, I’m Pete Kistler. …
- Introduce yourself and briefly describe the opportunity you’re seeking.
How do you create a catchy tagline?
How to create a memorable slogan: 8 useful tips
- Logo first. For the maximum effect, pair your slogan with a powerful logo. …
- Take enough time. …
- Keep it simple. …
- Use humor. …
- Be honest and don’t overpraise yourself. …
- Think about your target audience. …
- Think about what makes your brand special. …
- Rhythm and rhyme.
16 Related Questions and Answers
How do I create a brand tagline?
How to Do it: 7 Tagline Tips
- Focus. …
- Make it meaningful: Convey a message that your target audience will care about and understand.
- Make it memorable. …
- Keep it short. …
- Say it out loud. …
- Integrate it into your logo design. …
- Make it yours.
What makes a tagline effective and memorable?
Your tagline should pull people in, get them interested, and help them remember your brand. … Make your tagline simple, memorable, consistent, unique, and targeted. Target your tagline for the people you’re trying to help and reach. Condense the result of your product or service into a short sentence.
How do you make a catchy tagline?
How to create a memorable slogan: 8 useful tips
- Logo first. For the maximum effect, pair your slogan with a powerful logo. …
- Take enough time. …
- Keep it simple. …
- Use humor. …
- Be honest and don’t overpraise yourself. …
- Think about your target audience. …
- Think about what makes your brand special. …
- Rhythm and rhyme.
How do I choose a tagline?
Clarity Is Key. There should be no guessing as to what your tagline means. In addition to being simple, it should clearly state the mission or purpose of your company without any guesswork. If you ask some friends what they think, and they ask questions back, you did it wrong.
What should my tagline be?
The most important rule is that your tagline should be short and it should be clear. … This means your tagline should be no more than seven or eight words, and you should pick words that are crystal clear. If your business name is long, keep your tagline even shorter.
What is an example of a tagline?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
What is my personal brand examples?
Personal Brand Statement Examples
- “Be a unicorn in a sea of donkeys.” – Larry Kim. …
- “Empowering ridiculously good marketing.” – Ann Handley. …
- “Create less content. …
- “Do you want more traffic?” – Neil Patel. …
- “I build and grow SaaS companies.” – Sujan Patel. …
- “Real life on a budget.” – Jessi Fearon.
How do I choose a tagline?
Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).
- Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. …
- Clarity Is Key. …
- Focus On The Benefits. …
- Tell A Story. …
- Take A Break. …
- We Bring Good Things To Life.
What is a logo slogan?
A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
How do you make a slogan easy?
There are a few basic rules to keep in mind when designing a slogan for your business, such as keep the slogan design simple.
- Choose Easy Design for Slogan. Keep slogan design simple because extraneous details in ad copy can add confusion instead of clarity. …
- Emphasize Your Strengths. …
- Avoid the Obvious. …
- Match the Brand.
What’s a tagline on a logo?
A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
What is Burger King’s slogan?
Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers’ way of life rather than the chain’s food and service.
How do I create a personal tagline?
Here are some guidelines to develop your tagline:
- Google your phrase and see who else uses that tagline.
- If you’re using your personal brand tagline internationally, know how your words translate into other languages.
- Keep it short and make sure that it’s consistent with your brand.
- Make sure that it’s easy to say.
What is a tagline example?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
What is YouTube’s tagline?
“Broadcast Yourself,” states the well-known YouTube Slogan, a phrase that shows how pervasive the site is in the everyday lives of people in the twenty-first century.
How do I create a tagline for myself?
Here are some guidelines to develop your tagline:
- Google your phrase and see who else uses that tagline.
- If you’re using your personal brand tagline internationally, know how your words translate into other languages.
- Keep it short and make sure that it’s consistent with your brand.
- Make sure that it’s easy to say.
Whats a good tagline for a blog?
45 Creative, Clever And Effective Blog Taglines
- How To Change The World: A practical blog for impractical people.
- Successful Blog: You’re only a stranger once.
- Conversation Agent: Connecting ideas and people – how talk can change our lives.
- Sugarrae: Never mess with a woman who can pull rank.
How do I choose a tagline for my blog?
Writing a Powerful Tagline
- Try to begin the tagline with a verb. …
- Brainstorm some keywords. …
- Keep it to 60 characters or less. …
- Use powerful words if possible that show you as an expert in your field, words that imply that you are or have the best solution. …
- Keep it simple and easy to understand.
What is the most famous slogan?
Best Company Slogans
- “Where’s the Beef?” – …
- “Open Happiness” – Coca-Cola.
- “Because You’re Worth It” – L’Oreal.
- “Melts in Your Mouth, Not in Your Hands” – M&Ms.
- “A Diamond is Forever” – De Beers.
- “The Breakfast of Champions” – Wheaties.
- “America Runs on Dunkin'” – Dunkin’ Donuts.
- “Can You Hear Me Now?” – Verizon Wireless.
What is brand slogan?
A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
