A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
What is a business tagline? In more specific terms, a tagline is a catchphrase– usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.
Also, How do I create a brand tagline?
How to Do it: 7 Tagline Tips
- Focus. …
- Make it meaningful: Convey a message that your target audience will care about and understand.
- Make it memorable. …
- Keep it short. …
- Say it out loud. …
- Integrate it into your logo design. …
- Make it yours.
How do I write a good tagline for my business?
Taglines are often overcomplicated and underwhelming.
Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple. …
- Say Just Enough.
19 Related Questions and Answers
What is the Amazon slogan?
Amazon Slogan: Work Hard, Have Fun, Make History.
What is brand slogan?
A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
How do I choose a tagline?
Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).
- Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. …
- Clarity Is Key. …
- Focus On The Benefits. …
- Tell A Story. …
- Take A Break. …
- We Bring Good Things To Life.
What’s a tagline on a logo?
A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
What is Adidas tagline?
The way the company has branded itself and advertised its products to the public has a massive role to play in its popularity. Among their branding successes is the creation of the Adidas tagline ‘Impossible Is Nothing.”
What makes a successful tagline?
Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. … Experts indicate taglines should be memorable and tug on the emotions of consumers. Think of the tagline as the most concise way possible of defining your brand.
How do I choose a tagline?
Clarity Is Key. There should be no guessing as to what your tagline means. In addition to being simple, it should clearly state the mission or purpose of your company without any guesswork. If you ask some friends what they think, and they ask questions back, you did it wrong.
What is Netflix tagline?
Netflix’s promotional tagline is “See what’s next” — a nod to the numerous titles that are instantly available to watch at the click of a remote. For the streaming entertainment giant, “what’s next” is changing in dramatic ways.
What is Facebook’s slogan?
Facebook has quietly changed the slogan on its homepage encouraging people to signup. The tagline has been changed from “It’s free and always will be” to “It’s quick and easy” — ditching, for the first time in more than a decade, a reference to the fact that it costs nothing to become a user.
What is the YouTube slogan?
“Broadcast Yourself,” states the well-known YouTube Slogan, a phrase that shows how pervasive the site is in the everyday lives of people in the twenty-first century.
What is Google’s slogan?
But few are as lofty as Google’s most famous motto: “Don’t be evil.” If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy.
What is FedEx tagline?
‘FedEx. Where now meets next. ‘ is our new global tagline. It represents how we are channeling our innovative spirit to build the network for what’s next.
What is Disney’s tagline?
Disney Motto: Treat Employees Like Customers.
How do I choose a tagline for my business?
Here’s what they said:
- Keep It Simple. We see so many taglines that try to say too much. …
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple.
What makes a good business tagline?
A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words.
Do I need a tagline for my business?
So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
How do you name your company?
12 Tips For Naming Your Startup Business
- Avoid hard-to-spell names. …
- Don’t pick a name that could be limiting as your business grows. …
- Conduct a thorough Internet search. …
- Get the .com domain name. …
- Use a name that conveys some meaning. …
- Conduct a trademark search. …
- Conduct a Secretary of State search.
What is a tagline example?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
How do I create a slogan?
How to create a memorable slogan: 8 useful tips
- Logo first. For the maximum effect, pair your slogan with a powerful logo. …
- Take enough time. …
- Keep it simple. …
- Use humor. …
- Be honest and don’t overpraise yourself. …
- Think about your target audience. …
- Think about what makes your brand special. …
- Rhythm and rhyme.
Can I use any slogan for my business?
Applying for a Trademark
In order to register your slogan, you will have to first see if your trademark is currently being used by another business. If the slogan is already being used, you will not be eligible to use it. You can search for existing slogans on the Trademark Electronic Search System.
