A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.

How do I create a slogan?
How to create a memorable slogan: 8 useful tips

  1. Logo first. For the maximum effect, pair your slogan with a powerful logo. …
  2. Take enough time. …
  3. Keep it simple. …
  4. Use humor. …
  5. Be honest and don’t overpraise yourself. …
  6. Think about your target audience. …
  7. Think about what makes your brand special. …
  8. Rhythm and rhyme.

Also, What is brand slogan? A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.

Do I need a slogan?

So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.

17 Related Questions and Answers

Can a slogan be a question?

From “Got Milk?” to “Just do it,” slogans and advertising phrases can come in the form of questions or statements.

Why do we use slogans?

Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach.

What is slogan or poster?

A slogan is a short and striking or memorable phrase used in advertising, according to Oxford. Thus, slogan making is the creation of memorable phrases, sometimes with a little art in or outside the texts. A poster, on the other hand, is a picture usually placed in public space.

What is Google’s slogan?

But few are as lofty as Google’s most famous motto: “Don’t be evil.” If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy.

What is Coke’s slogan?

Coca-Cola’s best known slogans came in 1969 with “It’s the Real Thing” and then in 1971 with its catchy “I’d Like to Buy the World a Coke” song — both were part of the same campaign. Coca-Cola has often imbued its slogans with a patriotic theme, including “America’s Real Choice” (1985) and “Red, White & You” (1986).

What is the Kit Kat slogan?

KitKat is giving its iconic slogan, “Have a break, have a KitKat,” a 10-day rest as part of a campaign honoring the brand’s 85th anniversary. Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion.

Do slogans work?

Slogans are one of the effective ways to draw attention to the brand and their products. … It is believed that a phrase with meaning strikes more of a chord with the customer than just the brand name alone because a good slogan not only gives the customer a commitment but tells them what the brand stands for.

Do slogans have to rhyme?

Inc.com says the 5 most important tips for writing an effective slogan are: 1. Give them a rhythm, rhyme, and ring. Slogans, whether read or heard, should be pleasing to the ear; rhythmic and fluid-sounding slogans are much more recognizable and memorable for later recall.

How do you use a slogan?


A slogan should communicate the goals and business ideals of your company in as simple a manner as possible.

  1. Keep Slogans Short. A slogan is successful when your customers can easily recall it in full. …
  2. Promote Positive Emotions. …
  3. Avoid Offensive Language. …
  4. Never Copy Slogans.

What is the slogan of Modi?

The slogan “Good days are coming” was coined by Narendra Modi, BJP’s Prime Ministerial candidate for the 2014 Indian general election.

What is a poster slogan?

Examples of Poster Slogans. Companies use poster slogans constantly in order to promote a product or service as a way to communicate with your customers or clients concerning what you sell or what you company is about.

What is a slogan used for?

Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach.

What is a brand strapline?

A strapline is a line that sums up the brand or company in a line, representing the culture, identity and personality of the brand. A tagline is just another word for a strapline. … A strapline, however, is a brand building tool which becomes a recognisable long-term asset for the business or company.

How do you find a slogan?

A slogan is a brief and indelible phrase that encompasses an offering’s appeal. Slogans are always defined as “short and brief”. There exists a psychological rationale for this – it is believed that it takes almost 7 seconds to form a first impression.

What is the slogan for KFC?

Why KFC Waited Until Now to Bring Back Its “Finger Lickin’ Good” Slogan.

What is a slogan writing?

What is a Slogan? A slogan is a catchy phrase or a few words arranged in a specific manner to represent a motto. It is derived from the word ‘slogorn’. It is a small set of words written to represent an event, campaign, product or company, topic.

How many words are in a slogan?

Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words. I challenge you to take these 5 tips and create some of your own slogans. Even if they are silly “ honest “ slogans like AdWeek came up with.

How do you write a school slogan?


School Slogan Ideas

  1. A Building With Four Walls And Tomorrow Inside.
  2. A community of lifelong learners, responsible global citizens, and champions of our own success.
  3. A community with high expectation and high academic achievement.
  4. A Family Of Learning.
  5. A Great Place For Education.
  6. A Great Place To Be.
  7. A Great Place To Learn.

What is a digital poster?

Simply put, a digital poster is a poster that’s displayed on a screen instead of being printed. As such, be sure to master the traditional poster before incorporating multimedia, zooms, and transitions.

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