A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.

Do I need a slogan for my business? So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.

Also, What is motto in business? A business motto, or slogan, is a short, descriptive phrase about your company. It represents a set of beliefs, ideals or ethical stance that the company takes as a business entity. The motto could become part of your mission statement as a company and give your company direction and focus.

What is slogan of a brand?

A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.

18 Related Questions and Answers

What is a business tagline?

In more specific terms, a tagline is a catchphrase– usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.

What is the best slogan?


Best Company Slogans

  • “Just Do It” – Nike.
  • “Think Different” – Apple.
  • “Where’s the Beef?” – Wendy’s.
  • “Open Happiness” – Coca-Cola.
  • “Because You’re Worth It” – L’Oreal.
  • “Melts in Your Mouth, Not in Your Hands” – M&Ms.
  • “A Diamond is Forever” – De Beers.
  • “The Breakfast of Champions” – Wheaties.

How do I give myself a motto?

If the motto is for your own personal use, it needs to summarize the values and beliefs that you hold most dearly. Don’t rush to pick something – think hard and take some time working out what’s the most important of all your values.

What is a catchy phrase?

1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.

How do you write a business slogan?


7 Steps to Make a Slogan for Your Business

  1. Start with your Logo. Your slogan works hand-in-hand with your logo. …
  2. Keep it Simple. …
  3. Use Small Words. …
  4. Brainstorm a Word List Related to Your Business. …
  5. Make it Roll Off the Tongue. …
  6. Use Power Words or Phrases. …
  7. Test Your Slogans.

What is Apple’s current slogan?

Apple’s New Motto: “Think Different — But Not Too Different”

How do you create a great business slogan?


How to create a memorable slogan: 8 useful tips

  1. Logo first. For the maximum effect, pair your slogan with a powerful logo. …
  2. Take enough time. …
  3. Keep it simple. …
  4. Use humor. …
  5. Be honest and don’t overpraise yourself. …
  6. Think about your target audience. …
  7. Think about what makes your brand special. …
  8. Rhythm and rhyme.

What are some catchy phrases?


Famous catchy slogan examples

  • De Beers “A Diamond is Forever.” …
  • Dunkin Donuts “America Runs on Dunkin.” …
  • Mastercard “There Are Some Things Money Can’t Buy. …
  • KFC “Finger-Lickin’ Good.” …
  • Bounty “Quicker Picker Upper.” …
  • Disney “Happiest Place on Earth.” …
  • Maybelline “Maybe She’s Born With It… Maybe It’s Maybelline.”

What is Nike’s new slogan?

On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves. Last year, it changed its slogan to “Just Don’t Do It” in support of the Black Lives Matter movement.

How do you make a catchy slogan?


How to create a memorable slogan: 8 useful tips

  1. Logo first. For the maximum effect, pair your slogan with a powerful logo. …
  2. Take enough time. …
  3. Keep it simple. …
  4. Use humor. …
  5. Be honest and don’t overpraise yourself. …
  6. Think about your target audience. …
  7. Think about what makes your brand special. …
  8. Rhythm and rhyme.

What is a slogan example?


Other examples of a slogan in just two/three words include:

  • “Finger-Lickin’ Good”
  • “I’m Lovin’ It”
  • “Imagination at Work”
  • “They’re GRRR-EAT”
  • “Think Different”
  • “Just Do It”
  • “Diamonds Are Forever”

What is Coke’s slogan?

Coca-Cola’s best known slogans came in 1969 with “It’s the Real Thing” and then in 1971 with its catchy “I’d Like to Buy the World a Coke” song — both were part of the same campaign. Coca-Cola has often imbued its slogans with a patriotic theme, including “America’s Real Choice” (1985) and “Red, White & You” (1986).

What is a inspiring quote?

Believe you can and you’re halfway there. When you have a dream, you’ve got to grab it and never let go. I can’t change the direction of the wind, but I can adjust my sails to always reach my destination. No matter what you’re going through, there’s a light at the end of the tunnel.

What is the most inspiring quote ever?


50 Most Inspirational Quotes Of All Time

  • Our greatest glory is not in never falling, but in rising every time we fall. – …
  • Magic is believing in yourself, if you can do that, you can make anything happen. – …
  • All our dreams can come true, if we have the courage to pursue them. –

What is a personal slogan?

A personal tagline is part positive affirmation, part personal branding, and part elevator pitch. … Your tagline states what you expect from yourself and what others will experience from being around you. It’s the promise you make to yourself and how you’ll show up in the world.

How do you sell a slogan to a company?


How to Trademark a Slogan

  1. Go to the United States Patent and Trademark Office (USPTO) website.
  2. Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn’t already registered in the same category.
  3. Submit your trademark application. Pay the filing fee.

What are catchy slogans?


Famous catchy slogan examples

  • De Beers “A Diamond is Forever.” …
  • Dunkin Donuts “America Runs on Dunkin.” …
  • Mastercard “There Are Some Things Money Can’t Buy. …
  • KFC “Finger-Lickin’ Good.” …
  • Bounty “Quicker Picker Upper.” …
  • Disney “Happiest Place on Earth.” …
  • Maybelline “Maybe She’s Born With It… Maybe It’s Maybelline.”

What is the Amazon slogan?

Amazon Slogan: Work Hard, Have Fun, Make History.

How are slogans written?

In terms of business, a slogan (also known as a tagline) is a catchy phrase or a few words arranged in a specific way to describe the company’s identity or a certain product. A perfect slogan is able to express a complicated notion and add an emotional impact to it by using just a few words.

Can a slogan be one word?

Slogans absolutely cannot go over one sentence and five dollar words such as “olfactory” should be avoided. Some rules are made to be broken; if there is a five dollar word that rolls up a few sentences of meaning in one word, go for it. … Simple slogan: Just Do It (Nike).

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