A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for advertising. It’s a short and sweet reminder of the value a brand offers their customers. The most famous slogans stand the test of time and can be used outside of the brand.
How do I create a brand tagline?
How to Do it: 7 Tagline Tips
- Focus. …
- Make it meaningful: Convey a message that your target audience will care about and understand.
- Make it memorable. …
- Keep it short. …
- Say it out loud. …
- Integrate it into your logo design. …
- Make it yours.
Also, What is brand slogan? A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
What is a tagline example?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
24 Related Questions and Answers
How do I choose a tagline?
Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).
- Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. …
- Clarity Is Key. …
- Focus On The Benefits. …
- Tell A Story. …
- Take A Break. …
- We Bring Good Things To Life.
What is an example of a tagline?
A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
What is a catchy phrase?
1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.
What is a brand phrase?
A branding slogan is a small set of words or a short phrase that a business uses to make its company and products stick in consumers memories.
What is FedEx tagline?
‘FedEx. Where now meets next. ‘ is our new global tagline. It represents how we are channeling our innovative spirit to build the network for what’s next.
What are some cool taglines?
Famous catchy slogan examples
- De Beers “A Diamond is Forever.” …
- Dunkin Donuts “America Runs on Dunkin.” …
- Mastercard “There Are Some Things Money Can’t Buy. …
- KFC “Finger-Lickin’ Good.” …
- Bounty “Quicker Picker Upper.” …
- Disney “Happiest Place on Earth.” …
- Maybelline “Maybe She’s Born With It… Maybe It’s Maybelline.”
Do I need a tagline for my business?
So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
How do you name your company?
12 Tips For Naming Your Startup Business
- Avoid hard-to-spell names. …
- Don’t pick a name that could be limiting as your business grows. …
- Conduct a thorough Internet search. …
- Get the .com domain name. …
- Use a name that conveys some meaning. …
- Conduct a trademark search. …
- Conduct a Secretary of State search.
What is the tagline for Adobe?
Together, we create change.
What are cool catch phrases?
10 Catch Phrases You Swore You’d Never Use (And When You Used Them)
- 10. ” Make it so.” …
- 9. ” We’re not in Kansas anymore.” …
- 8. ” SPOOOOOOOOOOOOOON!” …
- 7. ” I’m the best there is at what I do. …
- 6. ” Curse your sudden but inevitable betrayal!” …
- 5. ” I know kung fu.” …
- 4. ” You shall not pass!” …
- 3. ” Live long and prosper.”
What is a good catch phrase?
Instantly, I had an easy catchphrase.
How do you sell a slogan to a company?
How to Trademark a Slogan
- Go to the United States Patent and Trademark Office (USPTO) website.
- Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn’t already registered in the same category.
- Submit your trademark application. Pay the filing fee.
What are company slogans examples?
Some of the most popular brand slogans that have stood the test of time are:
- – Just do it (Nike)
- – Finger lickin’ good (KFC)
- – For everything else, there’s MasterCard (MasterCard)
- – Eat fresh (Subway)
- – Save money. Live better. …
- – Have a break. …
- – Red Bull gives you wings (Red Bull)
- – A diamond is forever (De Beers)
What is DHL slogan?
At DHL our tagline is “Excellence. Simply Delivered.” Actually, it’s not just a tagline – we truly live it.
What is Pepsi’s tagline?
Pepsi has introduced the new tagline “That’s What I Like” for its Pepsi, Pepsi Zero Sugar, and Diet Pepsi beverages across the United States.
What is Amazon tagline?
Amazon, is the first thought that pops in everyone’s mind when they think of online shopping. … Slogan of amazon has kept changing from time to time. Its current slogan is Work hard. Have Fun. Make History which is not as famous as Amazon slogan ‘From A to Z’.
What is the most famous catchphrase?
In American television
| Catchphrase | Character | Series |
|---|---|---|
|
” Baby, you’re the greatest ” |
Ralph Kramden | The Honeymooners |
| “Bam!” | Emeril Lagasse | Emeril Live |
| “Bang, zoom, straight to the moon” | Ralph Kramden | The Honeymooners |
| “Bazinga!” | Sheldon Cooper | The Big Bang Theory |
What makes a great tagline?
A great tagline captures the essence of the value you provide to your customer in one or two concise sentences. Creating a tagline is a powerful exercise, as it forces you to think about exactly what it is you do for your customers that is unique.
Are taglines outdated?
Taglines typically last a year or two. For small businesses, the shelf life might even be shorter. … Furthermore, I believe taglines are an outdated tool and they’re usually come across as forced or trying too hard.
Does a logo need a tagline?
To Create – or Not – a Brand Tagline
Your tagline can accompany your logo in many places and for many reasons, but it shouldn’t be a required element of your logo design. You should have the flexibility to use your logo without that tagline whenever the situation necessitates it.
Do all companies have a slogan?
Not all companies use or need taglines. Think Google (no, ‘Do no evil’ is not a tagline), Facebook, Amazon, Apple (‘Think Different’ in the past was more of a campaign theme than a tagline), eBay, Twitter, Uber and so on.
