What Are Company Slogans? A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for advertising. It’s a short and sweet reminder of the value a brand offers their customers. The most famous slogans stand the test of time and can be used outside of the brand.

What is a good company slogan? A good company slogan captures what makes a brand or product different (and better!) than the competition.



63 of the catchiest company slogans ever.

Company slogan Brand or product name
Think Different Apple
Betcha can’t eat just one Lay’s
America Runs on Dunkin’ Dunkin’ Donuts
I’m Lovin’ It McDonald’s


Feb 9, 2021

Also, What is a business logo? A logo is a visual representation that appears on company signs, paper and advertisements that customers use to identify your company. The best logos offer more than simple identification: they also give customers a sense of your company’s character and values.

How do you write a business slogan?


7 Steps to Make a Slogan for Your Business

  1. Start with your Logo. Your slogan works hand-in-hand with your logo. …
  2. Keep it Simple. …
  3. Use Small Words. …
  4. Brainstorm a Word List Related to Your Business. …
  5. Make it Roll Off the Tongue. …
  6. Use Power Words or Phrases. …
  7. Test Your Slogans.

24 Related Questions and Answers

How can I create my own business logo?


How to Make a Logo

  1. Know Your Brand Personality. You should have a clear idea of the brand personality you want to convey before you start designing a company logo. …
  2. Pick Your Fonts Carefully. …
  3. Analyze Your Competition. …
  4. Choose Your Colors Wisely. …
  5. Choose a Design Style. …
  6. Keep it Simple. …
  7. Decide on a Type of Logo.

What are corporate logos called?

A logotype, commonly referred to as a logo, is a graphical symbol created for an individual company or product. It is designed to communicate quickly, and to be a distinctive and easily recognizable symbol. Logos often include a special typeface or font used to spell out the company name or initials.

What is the Amazon slogan?

Amazon Slogan: Work Hard, Have Fun, Make History.

Do I need a slogan for my business?

So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.

How do you write a powerful slogan?


To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:

  1. Keep it short and simple. …
  2. Be consistent. …
  3. Focus on what makes you different. …
  4. Make it timeless. …
  5. Ensure it can stand alone. …
  6. Consider your target market. …
  7. Get input.

How can I create my own brand?


Building a new brand essentially boils down to seven steps:

  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your brand logo.
  7. Apply your branding across your business.

How do you create a brand name?


10 tips for effective brand names

  1. START WITH THE END IN MIND. As with all marketing, a clear brief is critical to success. …
  2. THINK BIG FROM THE START. …
  3. BUILD ON BRAND TRUTH. …
  4. PLAY AROUND WITH WORDS. …
  5. ADD SOME PERSONALITY. …
  6. USE ‘PARALLEL PROCESSING’ …
  7. LESS IS MORE. …
  8. THINK PROTECTION BEFORE YOU GO TOO FAR.

How do start my own business?

  1. Conduct market research. Market research will tell you if there’s an opportunity to turn your idea into a successful business. …
  2. Write your business plan. …
  3. Fund your business. …
  4. Pick your business location. …
  5. Choose a business structure. …
  6. Choose your business name. …
  7. Register your business. …
  8. Get federal and state tax IDs.

Which company has the best logo?


Logos of the world’s top companies (and what they teach us)

  • Tencent. — …
  • Alibaba Group. — …
  • Berkshire Hathaway. — …
  • 6. Facebook. — …
  • Alphabet. — …
  • Apple. — The original Apple, Inc. …
  • Amazon. — Amazon’s original logo from its days as an online bookseller. …
  • Microsoft. — After 25 years, Microsoft finally changed it’s logo in 2012.

What type of logo is Nike?

Nike was written on the logo in Futura bold until 1995. The company name was there within the Swoosh. One of the qualities of Futura is that it is a sans serif font and has features of geometric shapes. Most of graphic designers were fond of using Futura in the last century.

Why is a company logo important?

So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.

What is Facebook’s slogan?

Facebook has quietly changed the slogan on its homepage encouraging people to signup. The tagline has been changed from “It’s free and always will be” to “It’s quick and easy” — ditching, for the first time in more than a decade, a reference to the fact that it costs nothing to become a user.

What is Netflix tagline?

Netflix’s promotional tagline is “See what’s next” — a nod to the numerous titles that are instantly available to watch at the click of a remote. For the streaming entertainment giant, “what’s next” is changing in dramatic ways.

What is the YouTube slogan?

“Broadcast Yourself,” states the well-known YouTube Slogan, a phrase that shows how pervasive the site is in the everyday lives of people in the twenty-first century.

What is a logo slogan?

A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.

What is a brand strapline?

A strapline is a line that sums up the brand or company in a line, representing the culture, identity and personality of the brand. A tagline is just another word for a strapline. … A strapline, however, is a brand building tool which becomes a recognisable long-term asset for the business or company.

How do I create a slogan?


How to create a memorable slogan: 8 useful tips

  1. Logo first. For the maximum effect, pair your slogan with a powerful logo. …
  2. Take enough time. …
  3. Keep it simple. …
  4. Use humor. …
  5. Be honest and don’t overpraise yourself. …
  6. Think about your target audience. …
  7. Think about what makes your brand special. …
  8. Rhythm and rhyme.

How long should business slogans be?

Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words.

How are slogans written?

In terms of business, a slogan (also known as a tagline) is a catchy phrase or a few words arranged in a specific way to describe the company’s identity or a certain product. A perfect slogan is able to express a complicated notion and add an emotional impact to it by using just a few words.

How do I give myself a motto?

If the motto is for your own personal use, it needs to summarize the values and beliefs that you hold most dearly. Don’t rush to pick something – think hard and take some time working out what’s the most important of all your values.

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