In the last 24 hours, several other big-name clients cut ties with the Richards Group, including Home Depot, Keurig Dr Pepper and H-E-B. “I made a mistake. The biggest mistake of my life,” Richards said in the prepared statement. “One I will never be able to adequately explain or take back.
Besides, What did Richards Group CEO say?
In the release, Richards was quoted saying… “I made a mistake. The biggest mistake of my life. One I will never be able to adequately explain or take back. All I can say is that I was wrong.”
Also, How many employees does The Richards Group have?
How many Employees does The Richards Group have? The Richards Group has 690 employees.
Herein, How long did TRG have an agency working relationship with Home Depot? The Home Depot has been a client of The Richards Group for more than 25 years. The firm’s founder is Stan Richards.
How big is The Richards Group?
Richards, with over 550 employees and annual billings in the $600 million range, is one of the few privately held agencies.
23 Related Questions and Answers
Who is the CEO of The Richards Group?
Stan Richards is known to many as the founder and CEO of The Richards Group, the largest, independent advertising agency in America. He is also known to students as the person whose name adorns The University of Texas at Austin School of Advertising program.
How many employees does Richards Group have?
The Richards Group has 690 employees.
What did The Richards Group say about Motel 6?
It abruptly dropped the agency in October after saying it was “outraged” by statements by agency founder Stan Richards. Ad Age reported that, during a review of ideas for Motel 6, Richards said a particular pitch was “too Black” for the hotel franchise’s “white supremacist constituents.”
Why did Stan Richards do away with most management titles?
The move was Richards’ attempt to stop a week of bleeding and internal turmoil caused by his racially insensitive remarks, which cost the Richards Group half a dozen big-name clients in a rapid-fire couple of days. “If this was a publicly held company, I’d be fired for the comments I made,” he said.
Who does Chick Fil A advertising?
McCann New York won the bulk of the business, including cows advertising. Starcom is Chick-fil-A’s new media agency. Erich & Kallman, a small, new agency, came up with the first non-cow campaign.
How old is Stan Richards advertising?
At a Thursday, October 8, virtual meeting attended by some 40 employees of Dallas’ The Richards Group, the advertising agency’s 88-year-old founder Stan Richards described a newly proposed spot for client Motel 6 as being “too Black” for the motel operator’s “white supremacist constituents.”
What did the Richards Group say about Motel 6?
It abruptly dropped the agency in October after saying it was “outraged” by statements by agency founder Stan Richards. Ad Age reported that, during a review of ideas for Motel 6, Richards said a particular pitch was “too Black” for the hotel franchise’s “white supremacist constituents.”
Who is the advertising agency for Home Depot?
Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot’s selection of Omnicom Media Group’s OMD as U.S. media agency of record in January.
How old is Stan Richards from The Richards Group?
At a Thursday, October 8, virtual meeting attended by some 40 employees of Dallas’ The Richards Group, the advertising agency’s 88-year-old founder Stan Richards described a newly proposed spot for client Motel 6 as being “too Black” for the motel operator’s “white supremacist constituents.”
What is the meaning of Richards?
Richards is a common Celtic Welsh, or Cornish surname based on the English version of the parent’s name ending in -S. In 1881 people with this surname were mainly located in Wales, Cornwall and adjacent South-West counties of England.
How big is the Richards Group?
Richards, with over 550 employees and annual billings in the $600 million range, is one of the few privately held agencies.
Who said we’ll leave the light on?
Spencer Jakab. “We’ll leave the light on for you” goes the famous advertising slogan of Motel 6. While radio personality Tom Bodett’s folksy line has worked wonders for the roadside budget chain, now owned by G6 Hospitality, it might well be “we’ll leave the lights on so the authorities can find and deport you.”
Who runs motel6?
The original Motel 6 in Santa Barbara, Calif. Motel 6 and Studio 6, the no-frills budget hotel chains that once offered rooms for $6 a night, are being sold by French parent Accor for $1.9 billion. Their new owner, an affiliate of private equity firm Blackstone Group, already owns Hilton Worldwide.
Why did Chick-fil-A drop The Richards Group?
The contract termination is part of Chick-fil-A’s plan to create other marketing campaigns that don’t revolve around the cows. Bridges became its CMO in January 2015 when he replaced 30-year veteran Steve Robinson, who Richards worked heavily with to create the “Eat More Chikin” campaign.
What social media does Chick-fil-A use?
Chick–fil-A has a strong social media presence, receiving the second highest social ranking among all restaurants by Netbase. Facebook. As of the initial publication of this page in April 2018, Chick–fil-A has over 8 Million likes on its Facebook page and over 7.5 Million Facebook Followers.
How much does Chick-fil-A spend on advertising?
Atlanta-based quick service restaurant chain spent approximately 130.9 million U.S. dollars on advertising in 2020 compared to roughly 149 million U.S. dollars in 2019. The restaurant chain’s advertising expenses increased by 32.6 percent since 2017.
What does BBDO stand for?
Batten, Barton, Durstine, and Osborn, abbreviated to BBDO, is a global advertising and marketing agency that was founded in New York City in 1891.
