These 20 ads were the most effective of 2020: Kantar

Brand Spot
1 Heineken Cheers to all
2 Bosch Atino
3 Burger King Consignes 2 Sécurity – The Retour
4 SheaMoisture It Comes Naturally


Apr 14, 2021

Which ads are creative?
40 Creative Ads That Will Inspire You

  • Panasonic Nose Hair Trimmers. This ad literally thinks outside the box. …
  • Colgate Floss. Many people don’t. …
  • Frontline. This is an example of an interactive ad where the people around it actually become a part of it. …
  • Adidas. …
  • IKEA Assembly Service. …
  • Heineken. …
  • NHS Smokefree. …
  • Garnier.

Also, What are the most successful ads?
The Best Advertising Campaigns of All Time (And What Made Them Successful )

  1. Nike: Just Do It. Ad Campaign: Print, Television, Internet. Source: brandchannel. …
  2. Coke: Share a Coke. Ad Campaign: Print. …
  3. Absolut Vodka: The Absolut Bottle. Ad Campaign: Print. …
  4. Anheuser-Busch: Whassup (1999) Ad Campaign: Television.

What commercial says taste the rainbow?

However, sometimes, overhauling a well-known slogan or tagline can have a huge impact on a brand or product. Since 1994, the multi-colored candy Skittles was synonymous with its slogan “Taste the Rainbow,” but around the early 2000s, that slogan started to see some interesting changes in a marketing sense.

16 Related Questions and Answers

What are the best advertising campaigns?


The Best Marketing Campaigns of All Time

  • Nike: “Just Do It” Campaign.
  • Apple: “Get a Mac” Campaign.
  • Pepsi: “Is Pepsi OK?” Campaign.
  • IHOP: “IHOb” Campaign.
  • Absolut Vodka: “The Bottle” Campaign.
  • Red Bull: “Stratos” Campaign.
  • Marlboro: “The Marlboro Man” Campaign.
  • Dos Equis: “The Most Interesting Man in the World” Campaign.

What are some good ads?


The Best Advertising Campaigns of All Time (And What Made Them Successful )

  1. Nike: Just Do It. Ad Campaign: Print, Television, Internet. Source: brandchannel. …
  2. Coke: Share a Coke. Ad Campaign: Print. …
  3. Absolut Vodka: The Absolut Bottle. Ad Campaign: Print. …
  4. Anheuser-Busch: Whassup (1999) Ad Campaign: Television.

What is a great ad?

The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. People don’t want to work hard to figure out what you’re trying to tell them. So, ensure that you clearly communicate your message and that it doesn’t lead to confusion.

Which advertising has a longer life?

According to a marketing study published by Fast Company, a newspaper ad has a maximum lifespan of 2-3 weeks, and an ad placed in a monthly magazine may live up to three months.

What are 4 types of advertising?


What are the 4 types of Advertising

  • Display Advertising.
  • Video Advertising.
  • Mobile Advertising.
  • Native Advertising.

What are the most famous campaigns?


6 of the Greatest Marketing Campaigns of all Time

  1. It’s Gotta be the Shoes! Nike. …
  2. The Most Interesting Man in the World: Dos Equis. …
  3. Budweiser Super Bowl Commercials. …
  4. The Man Your Man Could Smell Like: Old Spice. …
  5. Truth: American Legacy. …
  6. A Diamond is Forever: De Beers.

Is the real thing Coke?

Coca-Cola’s ‘It’s the Real Thing’ campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s. … It incorporated everything from identity and packaging, vehicle livery, uniforms and stationery, to the brand’s advertising and communications strategies.

Why are Skittles called Skittles?

The name of the candy, Skittles, comes from the sports game of the same name, named as such for the resemblance of the sweet to items used in the game. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States.

When was Skittles invented?

According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their “Taste the Rainbow” slogan in 1994 from an advertising agency in New York City.

Are Skittles addictive?

Although the term “sugar addict” is often used lightly, experts are increasingly saying that sugar addiction is real, and sugar may be as addictive as hard drugs like cocaine or amphetamines. …

What is the most successful advertising campaign ever?


Take a look at some of the most successful campaigns ever made:

  • Volkswagen: Think Small. …
  • Nike: Just Do It. …
  • Absolut Vodka: The Absolut Bottle. …
  • 4. California Milk Processor Board: Got Milk? …
  • Dove: Real Beauty. …
  • Apple: Get A Mac. …
  • Old Spice: The Man Your Man Could Smell Like.

Why are Nike ads successful?

Nike marketing campaigns trade heavily on authenticity. They usually feature real athletes rather than actors and set out to tell their stories in a way that inspires other ordinary people to find success through sports. What really makes these ads stand out, though, is that they go beyond the sports themselves.

What is creative advertising idea?

October 12, 2021 By Hitesh Bhasin Tagged With: Advertising. Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to promote and optimize conversions.

What makes a bad ad?

A bad ad (can we just say ba-ad?) is one that doesn’t work. Because the purpose of advertising is to sell products and services, not to entertain the public. If a commercial can sell stuff and be creative at the same time, so much the better.

What are the 3 types of advertising?

Some say that the three types of advertising are informative, persuasive, and reminder.

How do I create an ad?


How to Create an Unforgettable Advertisement in 12 Steps

  1. Choose your target audience. …
  2. Conduct market research. …
  3. Choose your platform and ad format. …
  4. Decide whether you’re building brand awareness or product awareness. …
  5. Craft a memorable message. …
  6. Gather creative assets. …
  7. Create custom videos. …
  8. Use striking visuals.

Which advertising has shortest life?

Radio advertising suffers from shorter life, limited memory and short messages. Cost of advertising is higher. The message may not be listened properly by the listener. There is no secrecy.

Is the fastest growing medium in advertising?

Television: The Fastest-Growing Advertising Medium.

Which advertising has short life span?

After that if we take in mind about small small concern, Print media is a form have very short life span. We can see print media includes many ways like outdoor boards, transit posters, yellow papers, direct mails etc… Most common Print media are Newspaper and Magazines.

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