Upon release, the “Think different” Campaign proved to be an enormous success for Apple and TBWAChiatDay. Critically acclaimed, the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America.
Who is Craig Tanimoto? Craig Tanimoto is the guy who actually wrote the two words “Think different” for Apple. He placed the words above Thomas Edison’s head, Einstein’s head, above Ghandi’s head. And when he did, he put a ding in the universe.
Also, What is the Apple motto? Apple’s New Motto: “Think Different — But Not Too Different”
Why was Think Different successful?
“Think Different” was also not only a call to action, it was a call to arms. Those two, simple words contained so much power that you could easily imagine them emblazoned on a protest sign instead of a slick magazine advertisement. But above all, “Think Different” is powerful because of the emotion it conveys.
24 Related Questions and Answers
Who wrote the crazy ones quote?
While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Written by John Chapman (1774-1845), this poetic letter has been erroneously attributed to Jack Kerouac.
Is Think Different trademarked?
In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.
What was Apple’s first slogan?
Watch the ad here. One of Apple’s first slogans was “The Power to Be Your Best”.
What is the motto of Apple?
Apple’s New Motto: “Think Different — But Not Too Different”
Does Netflix have a slogan?
Our answer: “See What’s Next.” A succinct tag that encapsulates Netflix’s mission and disposition, it also speaks to Netflix’s maverick, pioneering spirit. Connecting people to stories is Netflix’s core objective, and anticipation is at the very heart of storytelling.
What is Microsoft tagline?
Microsoft has launched an all-new corporate slogan, “Be what’s next”, the Seattle Times reported on Thursday. … “Be what’s next” replaces “Your potential, our passion” as the new slogan for Microsoft, the world leader in operating systems for more than a decade.
What is Facebook’s slogan?
Facebook has quietly changed the slogan on its homepage encouraging people to signup. The tagline has been changed from “It’s free and always will be” to “It’s quick and easy” — ditching, for the first time in more than a decade, a reference to the fact that it costs nothing to become a user.
What company has the slogan Open Happiness?
Animated ads have always been a staple of Coca-Cola advertising, and the “Coke Side of Life” (2006) and “Open Happiness” (2009) campaigns featured some of the best the company has ever produced, including “Grand Theft Auto,” “It’s Mine” and “Happiness Factory.”
Is Think Different grammatically correct?
The ‘Think Different’ Slogan
We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.
When did Steve Jobs say I want to put a ding in the universe?
Jobs said the famous line during a 1985 interview with Playboy, and a version of the quote also appeared in a TV movie about Jobs’ rivalry with Microsoft co-founder Bill Gates. Visit Business Insider’s homepage for more stories.
What Steve Jobs do?
Who Was Steve Jobs? Steven Paul Jobs was an American inventor, designer and entrepreneur who was the co-founder, chief executive and chairman of Apple Computer. Apple’s revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology.
Who said because the people who are crazy enough to think they can change the world are the ones who do?
Words you live by: Steve Jobs said that ‘The people who are crazy enough to think they can change the world, are the ones who do’.
Is Apple trademarked or copyrighted?
The Apple trademark is a good example: While an apple cannot be copyrighted, its artistic representation can be—its use as a symbol for an electronics and software company is protected as a trademark.
What is Microsoft slogan?
Microsoft has launched an all-new corporate slogan, “Be what’s next”, the Seattle Times reported on Thursday.
What is the slogan for Nike?
Nike continues to use the tagline across much of its advertising and branding today. “‘Just Do It‘ is still as relevant to us as a brand today as it was 23 years ago,” says Davide Grasso, VP of global brand marketing at Nike. “It has been translated into many, many languages,” he continues.
What is Disney’s tagline?
“The Most Magical Place on Earth” is a slogan unique to Walt Disney World in Florida.
What is Google’s slogan?
But few are as lofty as Google’s most famous motto: “Don’t be evil.” If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy.
What is the YouTube slogan?
“Broadcast Yourself,” states the well-known YouTube Slogan, a phrase that shows how pervasive the site is in the everyday lives of people in the twenty-first century.
What is YouTube’s tagline?
“Broadcast Yourself,” states the well-known YouTube Slogan, a phrase that shows how pervasive the site is in the everyday lives of people in the twenty-first century.
What is Instagram’s slogan?
Instagram’s tagline is “Capture and Share the World’s Moments” and Instagram is all about just that. Moments.
