Earlier this month, Coinbase broke the internet with a $14m 60-second Super Bowl ad spot showing nothing more than a QR code bouncing around the screen. It has been so successful there’s a spat between the crypto brand’s agencies and the brand over whose idea it was.
Considering this, How much did Coinbase spend on Super Bowl ad? Coinbase spent nearly $14 million on this commercial, according to Sporting News. And apparently the ad was successful by one measure. The commercial generated so much interest that record traffic crashed Coinbase’s app.
What was the Coinbase Super Bowl ad? Coinbase’s 60-second Super Bowl ad was a QR code floating around the screen in front of a plain background while video game music played. The idea was people could use the QR code to get $15 in free cryptocurrency when signing up for an account on Coinbase, and existing customers could win millions in crypto, as well.
Furthermore, Did the Coinbase ad work? However, while there was much hype around Coinbase in the trades and on social media, search data reveals that the Crypto.com ad actually did a more effective job of leveraging audience interest in the space to drive brand-level intent.
How successful was Coinbase ad?
But Coinbase’s viral ad — which just bounced a QR code around on a black screen like the old DVD screensaver — outperformed the group, with installs jumping 309% week-over-week after the ad’s airing Super Bowl Sunday, February 13, and it continued to climb by another 286% the following day.
How much money did Coinbase make from the Super Bowl? There were no people, no brand name just a QR code display. It should be noted that Coinbase shelled out $13 million to attract the spectators’ attention—all for a QR code.
How many people joined Coinbase after Super Bowl? By Andrew Cohen February 15, 2022
More than 20 million people over the span of one minute visited Coinbase’s landing page following the company’s QR code ad during Super Bowl LVI.
How many people signed up for Coinbase after Super Bowl? Over 20 million people visited Coinbase’s landing page in a single minute after its floating QR code captivated every Super Bowl viewer on Sunday, the company said.
How long was the Coinbase ad?
Coinbase spent as much as $14 million on its ad, which featured a QR code bouncing around a black screen for its full 60 seconds. Viewers who scanned the QR code were taken to Coinbase’s site, where they were invited to sign up and receive $15 in free bitcoin plus the chance to win $3 million in prizes.
How many people scanned the QR code in the Super Bowl ad? And while the ad ranked dead last in USA Today’s Ad Meter, much of the post-game chatter was about that very spot as the company said 20 million people used the QR code to visit the company’s website in a single minute.
How much did Crypto com pay for Super Bowl ad?
Crypto.com, FTX Trading, and Coinbase were among the handful of cryptocurrency exchange companies who shelled out a reported $6.5 million for 30-second ad spots during Sunday’s Super Bowl LVI, between the Los Angeles Rams and the Cincinnati Bengals.
How much did Coinbase ad cost? Coinbase spent as much as $14 million on its ad, which featured a QR code bouncing around a black screen for its full 60 seconds.
What is the best Super Bowl commercial of all time?
Best Super Bowl Commercials of All Time
- Early Showers — Coca-Cola (1980) Game: Super Bowl XIV.
- 1984 — Apple (1984) …
- Betty White — Snickers (2010) …
- Frogs — Budweiser (1995) …
- Wise Guy — Diet Pepsi (1990) …
- Security Camera — Pepsi (1996) …
- The Showdown — McDonald’s (1993) …
- It’s Halftime in America — Chrysler, 2012. …
Who made Coinbase Super Bowl ad?
Armstrong wrote a long Twitter thread explaining how the commercial came to be. Brian Armstrong explained how Coinbase came up with the idea for its Super Bowl ad.
How many clicks did Coinbase get? According to Bitcoin Magazine, Coinbase’s landing page for their QR code got a whopping 20 million hits within just one minute of the ad airing.
What was the QR code during the Super Bowl 2022? If you weren’t fast enough to scan the code – or missed the full blue screen that temporarily appeared after the QR code went away – the bouncing, colorful QR code was an ad for Coinbase. Coinbase is a digital platform that lets you buy and sell cryptocurrency, such as Bitcoin.
How much did Coinbase ad cost?
Coinbase spent $14M on a Super Bowl ad of a bouncing QR code that didn’t work – SBNation.com.
What agency did Coinbase ad? The ad agency that Coinbase worked with, Accenture Interactive.
How do I scan a QR code with Coinbase?
Go to the Coinbase Wallet extension, click Show Wallet address > QR code. Open the Trust Wallet mobile app, and tap Send > QR code and scan the Coinbase Wallet extension QR code in your web browser.
What was the Coinbase QR code? The 60-second ad featured a floating and colorful QR code bouncing around the screen, similar to a bouncing DVD logo. The QR code directed people to a link offering $15 in Bitcoin to those who sign up for a Coinbase account before February 15. The ad proved so popular that the app crashed for about an hour.
How much is a 1 minute Super Bowl commercial?
According to an NBC executive this fall, NBC was selling 2022 Super Bowl ads for record deals, closing at $6.5 million per 30-second commercial. This is an increase from the $5.5 million asked for in 2021. In recent weeks, Bloomberg and other media outlets have reported some ads sold for as much as $7 million.
Do Super Bowl commercials pay off? Even though a Super Bowl advertising campaign might not pay immediately in hard dollars and cents, if a business can afford to produce one of these stellar spots, they stand to earn new customers and build awareness on a scale unmatched by other outlets.
What is the most expensive Super Bowl commercial?
How much was a Super Bowl commercial in 2021? CBS hosted Super Bowl 55, and the highest recorded price for a Super Bowl commercial was $5.6 million.
How much is the average 2022 Super Bowl ticket? Average price of tickets sold was $6,697 (down 20% from Friday). Get-In price has dropped over the last week and is now taking a slow climb up – those who wait any longer will likely pay more. Super Bowl LVI tickets are, at this point, the most expensive in the history of the game.
What are the 3 most popular Super Bowl ads?
Here are the top 10 Super Bowl commercials leading up to the big game, according to the company.
- Nissan. Nissan’s Super Bowl spot focused on its new Nissan Z.
- Amazon. …
- Pepsi. …
- Bud Light Seltzer Hard Soda. …
- Bud Light NEXT. …
- Frito-Lay. …
- Budweiser. …
- Flamin’ Hot Cheetos. …
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