Instagram Engagement Rate Benchmarks: What is the Average Instagram Engagement Rate? While data varies based on the actual case study, most research indicates that the average branded engagement rate on Instagram hovers around 1.22%, though this varies heavily by industry.
In this way, Who uses Instagram the most?
As of July 2021, India was the leading country based on Instagram audience size with 180 million users accessing the photo sharing and editing app, followed by the United States with 170 million users. Brazil ranked third with 110 million Instagram users, ahead of Indonesia with an audience of 93 million users.
Hereof, How much money does 10K Instagram followers make?
How much money does 10K Instagram followers bring in? Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram.
Consequently What is a good engagement rate? Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.
In this regard, What is a good reach rate on Instagram?
Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.
Is Instagram still popular 2020?
With more than one billion monthly active users, Instagram ranks third after Facebook (with just over two billion active users) and YouTube (with 1.9 billion) in terms of the most popular social media network.
16 Related Questions and Answers
What age group is on Instagram?
As of July 2021, roughly 32 percent of global Instagram audiences were aged between 25 and 34 years. Over two thirds of total Instagram audiences were aged 34 years and younger and this makes the platform particularly attractive for marketers.
Will Instagram pay me if I have 1k followers?
Naturally, the more engaged followers you have, the better. Check our tips on how to get followers on Instagram. While top Instagrammers make thousands per post on the photo-sharing platform, even those with a smaller-but-engaged following of 1000 have the potential to start making money.
How much money can you make on Instagram with 50k followers?
Influencers with 50,000 to 80,000 followers get around $200.00 per post, but the price point changes based on the advertiser. Some accounts make deals with brands to post promotional codes on their feed, and everytime a new person uses their code, they make a percentage of the sale.
How much does Instagram pay for 500k followers?
Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.
Is 10% a good engagement rate?
Most experts agree that a good engagement rate is between 1% and 5%. Rates depend on the industry, audience size or type, and the style of content published. HootSuite says the average rate of engagement in 2020 was about 4.59%.
What is a good TikTok engagement rate?
According to Influencer Marketing Hub, TikTok organic engagement rates range from 3% to 9% based on their following. (Compared to Instagram, a good engagement is over 3% and it is high over 6%.)
What is considered high engagement?
Above 6% = very high engagement rate
If the engagement rate is higher than 3%, that is a good sign that their audience is very engaged with their content, and if it is below 1%, it means their audience as a whole is not very engaged with their content.
Does Reach matter on Instagram?
And even with some serious spend, it’s unlikely that you’ll reach all of your followers. That’s why your Instagram reach is important. Reach tells you how many unique users are served your content every day. Try to maximize this metric to increase brand awareness.
Should you post on Instagram everyday?
It’s generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.
Do views matter on Instagram?
The number of video views in the Instagram marketing scheme may seem like a small iteration. But its importance can not be overstated. For the enterprise interested in Instagram marketing, the switch from Likes to view counts makes it much easier to generate quick credibility.
What app will replace Instagram?
VSCO is another one popular application for iOS and Android. It has similar to Instagram functions – registration step, creating an account with an avatar, and the ability to ost photos and videos. This app has advanced features of photo processing. There you can not just post your pictures but just improve it.
Why is Instagram so popular 2020?
This is mainly due to Instagram’s ability to anticipate users’ needs, prioritize their trust, keep abreast of competition, and leverage current trends. We think Instagram 2020 will still be marketers’ favorite platforms to reach out to their audiences and create amazing shopping experiences.
Is Instagram growing or dying?
While many young users still possess Instagram, some fail to post regularly or have become discouraged with many of the app’s latest features. In a study done by H. Tankovska, Instagram’s annual growth rate was 6.7% in 2019, but as of 2023, the rate is expected to decrease to only 1.8%.
What age group uses Instagram the most 2020?
59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.
Can you tell if someone looks at your Instagram?
Can you see if someone views your Instagram? Right now, Instagram does not notify you or give you access to a list of who views your Instagram profile. However, a good way to gauge who’s eye-emojing your Instagram feed is to see who likes, comments and is following along with your IG Stories regularly.
Is Instagram better than FB?
There are a variety of factors that go into how users interact with you content on social media. For instance, images perform better on Instagram than Facebook since that’s what Instagram is primarily used for. Text, on the other hand, is better left to Facebook most of the time.
