Launched in January 2015, This Girl Can is our nationwide campaign to get women and girls moving, regardless of shape, size and ability.
Who funds This Girl Can campaign? This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active. However you jiggle, kick, lift, stretch, or sprint, it’s time to get moving how you damn please.
Also, Who is the target audience for This Girl Can? New ‘This Girl Can’ campaign to target ‘teens, mums and their grandmothers’ Sport England has broadened its target audience to go “across generations” as it looks to build on the success of the first campaign.
What is the main aim of the This Girl Can campaign?
Based in part on insight developed by Women in Sport, This Girl Can aims to break down the barriers that prevent women and girls from participating in sport and physical activity.
16 Related Questions and Answers
How old is TGCO?
Who is TGCO. This Girl Can Organise was founded in March 2017. After fifteen years working in Investment Banking and three years in the VIP private aviation industry meant I was no stranger to high pressure.
Is the This Girl Can campaign successful?
2.8 million women aged 14-40 who recognised the campaign took on a physical exercise and over the past five years the campaign has helped more than 500,000 more women to be active once a week, every week.
Why This Girl Can is effective?
Sport England decided to create a campaign to target women aged 14-40 and encourage them to increase their physical activities during the week. … That’s why ‘This Girl Can’ aimed to attract women of all shapes, sizes, levels of ability, hoping to help them leave their inhibitions aside.
Why was This Girl Can so successful?
The campaign uses “real” people (as opposed to models or professional athletes), which makes it relatable, authentic and believable. … Another reason the campaign was so successful was because the creative is so flexible – it can be adapted to any woman doing any sport.
Is there a commercial aspect to the This Girl Can campaign?
This Girl Can is a national campaign developed by Sport England and in conjunction with a wide range of partnership organisations. … The campaign is currently funded by the National Lottery and backed by a government body, Sport England; there is no commercial aspect to it at all.
How successful was the this girl can campaign?
Launched in 2015, we have successfully persuaded nearly three million women to get more active – but our work isn’t done yet. Women come in all shapes and sizes with all abilities and from all backgrounds.
Is there a commercial aspect to the this girl can campaign?
This Girl Can is a national campaign developed by Sport England and in conjunction with a wide range of partnership organisations. … The campaign is currently funded by the National Lottery and backed by a government body, Sport England; there is no commercial aspect to it at all.
How did this girl can increase participation?
Sport England reported that the number of women participating in sport had increased by 250,000 since the campaign was launched. … The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”.
Who is this girl can Organise?
TGCO™️- Nicola Lewis / TGCO (@thisgirlcanorganise) • Instagram photos and videos.
Who is Nicola Lewis?
Nicola Lewis (born 9 February 1977) was a Welsh netball player, playing in the positions of Goal Shooter and Goal Attack. Lewis has represented Wales at all age groups and appeared as a member of the Wales national netball team at the World Youth Cup in Canada in 1996.
What market is this girl can in?
Chances are, you probably have. Created by FCB Inferno, Sport England’s marketing campaign to get more women into sport has been one of the most successful campaigns of the year. Just look at the #ThisGirlCan hashtag on Twitter to see the lasting impact the campaign has had since launching in January 2015.
What does sweating like a pig feeling like a fox mean?
‘Sweating like a pig, feeling like a fox’ and ‘I kick balls, deal with it’ are among the hard hitting lines used in the campaign to prompt a change in attitudes and help boost women’s confidence. … In particular, it celebrates women who have found their own ways of breaking down their barriers.
How does the this girl can campaign increase participation?
The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”. … Viewers are encouraged to inspire each other by sharing images, videos, and descriptions on social media of their own experiences of getting involved in sport.
Is the this girl can campaign successful?
2.8 million women aged 14-40 who recognised the campaign took on a physical exercise and over the past five years the campaign has helped more than 500,000 more women to be active once a week, every week.
What are the weaknesses of this girl can?
Disadvantages include the destruction of heirloom furniture, missing door handles, hand prints on the stairwell walls and living with decibel levels which cause visible alarm to the more timorous visitor.
What Organisations are involved with This Girl Can?
VicHealth is the first organisation in the world to license the This Girl Can campaign from Sport England. Research reveals over half of Victorian women worry about being judged when exercising.
How did This Girl Can increase participation?
Sport England reported that the number of women participating in sport had increased by 250,000 since the campaign was launched. … The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”.
Why this girl can is effective?
Sport England decided to create a campaign to target women aged 14-40 and encourage them to increase their physical activities during the week. … That’s why ‘This Girl Can’ aimed to attract women of all shapes, sizes, levels of ability, hoping to help them leave their inhibitions aside.
Why was this girl can so successful?
The campaign uses “real” people (as opposed to models or professional athletes), which makes it relatable, authentic and believable. … Another reason the campaign was so successful was because the creative is so flexible – it can be adapted to any woman doing any sport.
