Coinbase spent nearly $14 million on its QR code Super Bowl commercial — and it’s paying off. Coinbase made one of the most confusing Super Bowl commercials of 2022 and, perhaps, all time. The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56.
Considering this, How much did Coinbase pay for Super Bowl? Coinbase spent nearly $14 million on its QR code Super Bowl commercial — and it’s paying off. Coinbase made one of the most confusing Super Bowl commercials of 2022 and, perhaps, all time. The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56.
How many people scanned the QR code in the Super Bowl ad? And while the ad ranked dead last in USA Today’s Ad Meter, much of the post-game chatter was about that very spot as the company said 20 million people used the QR code to visit the company’s website in a single minute.
Furthermore, What is the best Super Bowl commercial of all time? Best Super Bowl Commercials of All Time
- Early Showers — Coca-Cola (1980) Game: Super Bowl XIV.
- 1984 — Apple (1984) …
- Betty White — Snickers (2010) …
- Frogs — Budweiser (1995) …
- Wise Guy — Diet Pepsi (1990) …
- Security Camera — Pepsi (1996) …
- The Showdown — McDonald’s (1993) …
- It’s Halftime in America — Chrysler, 2012. …
What was QR code in Super Bowl 2022 commercial?
This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the code, it took you to a promotional page that promised you $15 of Bitcoin for creating an account.
How many people signed up for Coinbase after Super Bowl? Over 20 million people visited Coinbase’s landing page in a single minute after its floating QR code captivated every Super Bowl viewer on Sunday, the company said.
What was the QR code during the Super Bowl 2022? If you weren’t fast enough to scan the code – or missed the full blue screen that temporarily appeared after the QR code went away – the bouncing, colorful QR code was an ad for Coinbase. Coinbase is a digital platform that lets you buy and sell cryptocurrency, such as Bitcoin.
Who made the Coinbase Super Bowl commercial? Armstrong wrote a long Twitter thread explaining how the commercial came to be. Brian Armstrong explained how Coinbase came up with the idea for its Super Bowl ad.
What was the QR code during Super Bowl?
The minutelong Coinbase Super Bowl commercial featured a colorful QR code floating around the screen, mimicking the bouncing DVD logo often seen in the early 2000s. Viewers who scanned the code were brought to a link that offered $15 in free bitcoin to anyone who created an account with Coinbase before Feb.
Was the Coinbase commercial effective? However, while there was much hype around Coinbase in the trades and on social media, search data reveals that the Crypto.com ad actually did a more effective job of leveraging audience interest in the space to drive brand-level intent.
What agency did Coinbase ad?
The ad agency that Coinbase worked with, Accenture Interactive.
What is the most expensive Super Bowl commercial? How much was a Super Bowl commercial in 2021? CBS hosted Super Bowl 55, and the highest recorded price for a Super Bowl commercial was $5.6 million.
What is the most famous jingle?
The top 10 advertising jingles of all time are:
- McDonald’s “I’m Lovin’ It”
- Kit Kat® “Give Me a Break”
- Oscar Mayer “I Wish I Was an Oscar Mayer Weiner”
- Subway “Five Dollar Foot Long”
- Empire “800 Number”
- State Farm “Like a Good Neighbor”
- Lucky Charms “They’re Magically Delicious”
- Huggies “I’m a Big Kid Now”
How much is the average 2022 Super Bowl ticket?
Average price of tickets sold was $6,697 (down 20% from Friday). Get-In price has dropped over the last week and is now taking a slow climb up – those who wait any longer will likely pay more. Super Bowl LVI tickets are, at this point, the most expensive in the history of the game.
What was the Coinbase QR code? The 60-second ad featured a floating and colorful QR code bouncing around the screen, similar to a bouncing DVD logo. The QR code directed people to a link offering $15 in Bitcoin to those who sign up for a Coinbase account before February 15. The ad proved so popular that the app crashed for about an hour.
How much did Coinbase ad cost? Coinbase spent as much as $14 million on its ad, which featured a QR code bouncing around a black screen for its full 60 seconds.
Who created the Coinbase ad?
Yesterday, in a long Twitter thread, Brian Armstrong, CEO of Coinbase, praised his company’s internal team for their work on the ad, saying that: “one of the original ideas [for the ad] we had included putting a QR code at the end.
How many people scanned the QR code at the Super Bowl? And it was too much for 20 million people. The Coinbase website, which was where the QR code directed to, crashed. The overwhelming response was exactly what the business wanted.
Did the Coinbase ad work?
However, while there was much hype around Coinbase in the trades and on social media, search data reveals that the Crypto.com ad actually did a more effective job of leveraging audience interest in the space to drive brand-level intent.
What was Coinbase’s Super Bowl ad? Bud Light Next launches just in time for Super Bowl
The 60-second ad featured a floating and colorful QR code bouncing around the screen, similar to a bouncing DVD logo. The QR code directed people to a link offering $15 in Bitcoin to those who sign up for a Coinbase account before February 15.
How many people scanned the QR code from the Super Bowl?
While Coinbase got more than 20 million of you to scan a QR code during the Super Bowl, we don’t need advertisers normalizing scammer behaviors. As cryptocurrencies and NFTs have blown up, they bring with them a reality distortion field that turns good cybersecurity advice on its head.
Join our Advertising Community and share you ideas today !
