Coinbase made one of the most confusing Super Bowl commercials of 2022 and, perhaps, all time. The cryptocurrency company paid nearly $14 million for a minute-long ad that aired during Super Bowl 56.
Considering this, How much money did Coinbase make from the Super Bowl? There were no people, no brand name just a QR code display. It should be noted that Coinbase shelled out $13 million to attract the spectators’ attention—all for a QR code.
What is the best Super Bowl commercial of all time? Best Super Bowl Commercials of All Time
- Early Showers — Coca-Cola (1980) Game: Super Bowl XIV.
- 1984 — Apple (1984) …
- Betty White — Snickers (2010) …
- Frogs — Budweiser (1995) …
- Wise Guy — Diet Pepsi (1990) …
- Security Camera — Pepsi (1996) …
- The Showdown — McDonald’s (1993) …
- It’s Halftime in America — Chrysler, 2012. …
Furthermore, How many people scanned the QR code in the Super Bowl ad? And while the ad ranked dead last in USA Today’s Ad Meter, much of the post-game chatter was about that very spot as the company said 20 million people used the QR code to visit the company’s website in a single minute.
What was QR code in Super Bowl 2022 commercial?
This year, the most-talked-about ad was a simple QR code that changed color as it bounced around the screen for 30 seconds. The ad was for Coinbase, a cryptocurrency exchange, and when you scanned the code, it took you to a promotional page that promised you $15 of Bitcoin for creating an account.
How many people scanned the Coinbase Super Bowl commercial? And while the ad ranked dead last in USA Today’s Ad Meter, much of the post-game chatter was about that very spot as the company said 20 million people used the QR code to visit the company’s website in a single minute.
Was the Coinbase commercial effective? However, while there was much hype around Coinbase in the trades and on social media, search data reveals that the Crypto.com ad actually did a more effective job of leveraging audience interest in the space to drive brand-level intent.
How much did Coinbase ad cost? Coinbase spent as much as $14 million on its ad, which featured a QR code bouncing around a black screen for its full 60 seconds.
What is the most expensive Super Bowl commercial?
How much was a Super Bowl commercial in 2021? CBS hosted Super Bowl 55, and the highest recorded price for a Super Bowl commercial was $5.6 million.
What is the most famous jingle? The top 10 advertising jingles of all time are:
- McDonald’s “I’m Lovin’ It”
- Kit Kat® “Give Me a Break”
- Oscar Mayer “I Wish I Was an Oscar Mayer Weiner”
- Subway “Five Dollar Foot Long”
- Empire “800 Number”
- State Farm “Like a Good Neighbor”
- Lucky Charms “They’re Magically Delicious”
- Huggies “I’m a Big Kid Now”
How much is the average 2022 Super Bowl ticket?
Average price of tickets sold was $6,697 (down 20% from Friday). Get-In price has dropped over the last week and is now taking a slow climb up – those who wait any longer will likely pay more. Super Bowl LVI tickets are, at this point, the most expensive in the history of the game.
What was the QR code during Super Bowl? The minutelong Coinbase Super Bowl commercial featured a colorful QR code floating around the screen, mimicking the bouncing DVD logo often seen in the early 2000s. Viewers who scanned the code were brought to a link that offered $15 in free bitcoin to anyone who created an account with Coinbase before Feb.
What agency did Coinbase ad?
The ad agency that Coinbase worked with, Accenture Interactive.
What was the Coinbase QR code?
The 60-second ad featured a floating and colorful QR code bouncing around the screen, similar to a bouncing DVD logo. The QR code directed people to a link offering $15 in Bitcoin to those who sign up for a Coinbase account before February 15. The ad proved so popular that the app crashed for about an hour.
Who made Coinbase Super Bowl ad? Armstrong wrote a long Twitter thread explaining how the commercial came to be. Brian Armstrong explained how Coinbase came up with the idea for its Super Bowl ad.
How safe is Coinbase? At Coinbase, we’re committed to security by using industry best practices and storing up to 97% of bitcoins in encrypted, geographically separated, offline storage. To further protect our customers, all of the bitcoins stored in online computers are insured.
How much money do you have to have to cash out on Coinbase?
For US customers
The Instant Card Cashout transaction fee of up to 1.5% of any transaction and a minimum fee of $0.55. The minimum cashout amount must be greater than the fee of $0.55.
What was the QR code during the Super Bowl 2022? If you weren’t fast enough to scan the code – or missed the full blue screen that temporarily appeared after the QR code went away – the bouncing, colorful QR code was an ad for Coinbase. Coinbase is a digital platform that lets you buy and sell cryptocurrency, such as Bitcoin.
How many people went to Coinbase?
Coinbase powers the cryptoeconomy
Customers around the world discover and begin their journeys with crypto through Coinbase. Approximately 89 million verified users, 11,000 institutions, and 185,000 ecosystem partners in over 100 countries trust Coinbase to easily and securely invest, spend, save, earn, and use crypto.
How many people watch the Super Bowl? How many people watched the Super bowl? Viewership tops 112 million, up 14% – MarketWatch.
Join our Advertising Community and share you ideas today !
