This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active. However you jiggle, kick, lift, stretch, or sprint, it’s time to get moving how you damn please.
What market is This Girl Can in? Chances are, you probably have. Created by FCB Inferno, Sport England’s marketing campaign to get more women into sport has been one of the most successful campaigns of the year. Just look at the #ThisGirlCan hashtag on Twitter to see the lasting impact the campaign has had since launching in January 2015.
Also, Who is the target audience for This Girl Can? New ‘This Girl Can’ campaign to target ‘teens, mums and their grandmothers’ Sport England has broadened its target audience to go “across generations” as it looks to build on the success of the first campaign.
How old is TGCO?
Who is TGCO. This Girl Can Organise was founded in March 2017. After fifteen years working in Investment Banking and three years in the VIP private aviation industry meant I was no stranger to high pressure.
16 Related Questions and Answers
How successful was the This Girl Can campaign?
Launched in 2015, we have successfully persuaded nearly three million women to get more active – but our work isn’t done yet. Women come in all shapes and sizes with all abilities and from all backgrounds.
Was the This Girl Can campaign successful?
Launched in 2015, we have successfully persuaded nearly three million women to get more active – but our work isn’t done yet. Women come in all shapes and sizes with all abilities and from all backgrounds.
Is there a commercial aspect to the This Girl Can campaign?
This Girl Can is a national campaign developed by Sport England and in conjunction with a wide range of partnership organisations. … The campaign is currently funded by the National Lottery and backed by a government body, Sport England; there is no commercial aspect to it at all.
Why This Girl Can is effective?
Sport England decided to create a campaign to target women aged 14-40 and encourage them to increase their physical activities during the week. … That’s why ‘This Girl Can’ aimed to attract women of all shapes, sizes, levels of ability, hoping to help them leave their inhibitions aside.
What does sweating like a pig feeling like a fox mean?
‘Sweating like a pig, feeling like a fox’ and ‘I kick balls, deal with it’ are among the hard hitting lines used in the campaign to prompt a change in attitudes and help boost women’s confidence. … In particular, it celebrates women who have found their own ways of breaking down their barriers.
Who is this girl can Organise?
TGCO™️- Nicola Lewis / TGCO (@thisgirlcanorganise) • Instagram photos and videos.
Who is Nicola Lewis?
Nicola Lewis (born 9 February 1977) was a Welsh netball player, playing in the positions of Goal Shooter and Goal Attack. Lewis has represented Wales at all age groups and appeared as a member of the Wales national netball team at the World Youth Cup in Canada in 1996.
How does the This Girl Can campaign increase participation?
The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”. … Viewers are encouraged to inspire each other by sharing images, videos, and descriptions on social media of their own experiences of getting involved in sport.
What are the weaknesses of This Girl Can?
Disadvantages include the destruction of heirloom furniture, missing door handles, hand prints on the stairwell walls and living with decibel levels which cause visible alarm to the more timorous visitor.
How did This Girl Can increase participation?
Sport England reported that the number of women participating in sport had increased by 250,000 since the campaign was launched. … The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”.
How much money was invested into This Girl Can?
To date, £10m has been invested in the campaign. This includes creative, media-planning and buying, PR activity, social-media management and campaign management.
How does the this girl can campaign work?
The campaign celebrates active women who are doing their thing no matter how they look, how well they do it or how sweaty they get. … In doing so, we’re aiming to inspire more women and girls to wiggle, jiggle, move and prove that judgement, time, money and energy are barriers that can be overcome.
How did this girl can increase participation?
Sport England reported that the number of women participating in sport had increased by 250,000 since the campaign was launched. … The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”.
How does the this girl can campaign increase participation?
The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”. … Viewers are encouraged to inspire each other by sharing images, videos, and descriptions on social media of their own experiences of getting involved in sport.
What are the weaknesses of this girl can?
Disadvantages include the destruction of heirloom furniture, missing door handles, hand prints on the stairwell walls and living with decibel levels which cause visible alarm to the more timorous visitor.
How much money was invested into this girl can?
To date, £10m has been invested in the campaign. This includes creative, media-planning and buying, PR activity, social-media management and campaign management.
Is Sport England a charity?
Sport England is a non-departmental public body (NDPB), responsible for growing and developing grassroots sport and getting more people active across England. It was first established by Royal Charter in 1996, with the aim to give everyone in England the chance to benefit from sport and physical activity.
Why is this girl can important?
The campaign celebrates active women who are doing their thing no matter how they look, how well they do it or how sweaty they get. … In doing so, we’re aiming to inspire more women and girls to wiggle, jiggle, move and prove that judgement, time, money and energy are barriers that can be overcome.
Is there a commercial aspect to the this girl can campaign?
This Girl Can is a national campaign developed by Sport England and in conjunction with a wide range of partnership organisations. … The campaign is currently funded by the National Lottery and backed by a government body, Sport England; there is no commercial aspect to it at all.
