How to create a memorable slogan: 8 useful tips

  1. Logo first. For the maximum effect, pair your slogan with a powerful logo. …
  2. Take enough time. …
  3. Keep it simple. …
  4. Use humor. …
  5. Be honest and don’t overpraise yourself. …
  6. Think about your target audience. …
  7. Think about what makes your brand special. …
  8. Rhythm and rhyme.

What are some cool slogans?
Famous catchy slogan examples

  • De Beers “A Diamond is Forever.” …
  • Dunkin Donuts “America Runs on Dunkin.” …
  • Mastercard “There Are Some Things Money Can’t Buy. …
  • KFC “Finger-Lickin’ Good.” …
  • Bounty “Quicker Picker Upper.” …
  • Disney “Happiest Place on Earth.” …
  • Maybelline “Maybe She’s Born With It… Maybe It’s Maybelline.”

Also, What is a catchy phrase? 1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2. Synonyms Example Sentences Learn More About catchphrase.

What is a logo slogan?

A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.

23 Related Questions and Answers

How do you write a business slogan?


7 Steps to Make a Slogan for Your Business

  1. Start with your Logo. Your slogan works hand-in-hand with your logo. …
  2. Keep it Simple. …
  3. Use Small Words. …
  4. Brainstorm a Word List Related to Your Business. …
  5. Make it Roll Off the Tongue. …
  6. Use Power Words or Phrases. …
  7. Test Your Slogans.

What is a business slogan?

What Are Company Slogans? A slogan, by its simplest definition, is a catchy tagline or phrase that’s used by a company for advertising. It’s a short and sweet reminder of the value a brand offers their customers. The most famous slogans stand the test of time and can be used outside of the brand.

How do you sell a slogan to a company?


How to Trademark a Slogan

  1. Go to the United States Patent and Trademark Office (USPTO) website.
  2. Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn’t already registered in the same category.
  3. Submit your trademark application. Pay the filing fee.

What is a tagline for a business?

In more specific terms, a tagline is a catchphrase- usually a one-liner- that summarizes what your brand is all about. Your tagline should communicate your brand’s identity, purpose, and values in a creative way that makes it stick with your audience.

What is the best slogan?


Best Company Slogans

  • “Just Do It” – Nike.
  • “Think Different” – Apple.
  • “Where’s the Beef?” – Wendy’s.
  • “Open Happiness” – Coca-Cola.
  • “Because You’re Worth It” – L’Oreal.
  • “Melts in Your Mouth, Not in Your Hands” – M&Ms.
  • “A Diamond is Forever” – De Beers.
  • “The Breakfast of Champions” – Wheaties.

What is the most famous catchphrase?

In American television

Catchphrase Character Series


Baby, you’re the greatest

Ralph Kramden The Honeymooners
“Bam!” Emeril Lagasse Emeril Live
“Bang, zoom, straight to the moon” Ralph Kramden The Honeymooners
“Bazinga!” Sheldon Cooper The Big Bang Theory

What is motto in business?

A business motto, or slogan, is a short, descriptive phrase about your company. It represents a set of beliefs, ideals or ethical stance that the company takes as a business entity. The motto could become part of your mission statement as a company and give your company direction and focus.

What is slogan of a brand?

A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.

Do I need a slogan for my business?

So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.

What is the Amazon slogan?

Amazon Slogan: Work Hard, Have Fun, Make History.

What is a business logo?

A logo is a visual representation that appears on company signs, paper and advertisements that customers use to identify your company. The best logos offer more than simple identification: they also give customers a sense of your company’s character and values.

What are company slogans examples?


Some of the most popular brand slogans that have stood the test of time are:

  • – Just do it (Nike)
  • – Finger lickin’ good (KFC)
  • – For everything else, there’s MasterCard (MasterCard)
  • – Eat fresh (Subway)
  • – Save money. Live better. …
  • – Have a break. …
  • – Red Bull gives you wings (Red Bull)
  • – A diamond is forever (De Beers)

Can you get paid for slogans?

How much can you make as a slogan seller? If you believe you can come up with a witty slogan, then post yours as you don’t have much to lose. The average company is willing to pay an average of $200 per project depending on the nature of your work. You see, slogans are really valuable and memorable.

Can you own a slogan?

If you decide you want to protect your slogan or catchphrase as intellectual property, you will need to apply for a trademark. This application is submitted to the United States Patent and Trademark Office. … The slogan must directly identify your brand to be eligible to be used as a trademark.

How do you make money from slogans?


9 Best Ways to Make Money Writing Slogans

  1. Look for Clients (Become a Freelancer) …
  2. Getting Trained. …
  3. Enter Slogan Competitions. …
  4. Keeping it as Short as Possible and Witty. …
  5. Focus on Your Unique Selling Point (USP) …
  6. Getting Extra Input from Your Buyers and Doing More Research. …
  7. Making Your Slogan Humorous (If it Can)

What is Nike’s new slogan?

On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves. Last year, it changed its slogan to “Just Don’t Do It” in support of the Black Lives Matter movement.

How long should slogans be?

Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words. I challenge you to take these 5 tips and create some of your own slogans. Even if they are silly “ honest “ slogans like AdWeek came up with.

What is a marketing tagline?

A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.

What is a company’s motto?

A business motto, or slogan, is a short, descriptive phrase about your company. It represents a set of beliefs, ideals or ethical stance that the company takes as a business entity. The motto could become part of your mission statement as a company and give your company direction and focus.

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