Taglines are often overcomplicated and underwhelming.
Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.
- Avoid the Marketing Meeting Effect. …
- Tell a Story. …
- Explain Your Offering. …
- Communicate With Clarity. …
- Describe Who You Are. …
- Require a Double Take. …
- Keep It Short and Simple. …
- Say Just Enough.
How do you write a short tagline?
Steps to Writing a Successful Tagline
- Define Your Brand Identity. If you’re looking for an on-brand tagline that will stick, you should start with your brand identity. …
- State Your What, Who, Why. Jot down what your company offers and how you can provide value. …
- Identify A Differentiator. …
- Summarize. …
- Apply Creativity.
Also, What’s a tagline on a logo? A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
What is the best tagline?
Best Company Slogans
- “Just Do It” – Nike.
- “Think Different” – Apple.
- “Where’s the Beef?” – Wendy’s.
- “Open Happiness” – Coca-Cola.
- “Because You’re Worth It” – L’Oreal.
- “Melts in Your Mouth, Not in Your Hands” – M&Ms.
- “A Diamond is Forever” – De Beers.
- “The Breakfast of Champions” – Wheaties.
25 Related Questions and Answers
What is a brand tagline?
In the context of branding, a tagline is a memorable motto or phrase that’s designed to serve as a permanent expression of your company’s greater purpose and mission.
How do I create a tagline for myself?
Here are some guidelines to develop your tagline:
- Google your phrase and see who else uses that tagline.
- If you’re using your personal brand tagline internationally, know how your words translate into other languages.
- Keep it short and make sure that it’s consistent with your brand.
- Make sure that it’s easy to say.
What is a creative tagline?
According to the book “Creative Advertising” by Charles Whittier: “A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it.”
Do I need a tagline for my business?
So, do you need a slogan or tagline for your business? YES. Tag-lines (like slogans and mission statements) are a key part to managing a successful brand strategy. Help your business grow by creating your own tagline and use it in highly visible areas online and in print.
What is a marketing tagline?
A tagline is a phrase that accompanies your brand name to quickly translate your business’s positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.
What is tagline poster?
The movie tagline is the film’s advertising slogan, usually printed on posters prior to the official release. It gives quick and catchy insight into themes, plot, and genre of the product it wishes to sell. … What is the relationship between tagline and poster image?
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
What is Google’s slogan?
But few are as lofty as Google’s most famous motto: “Don’t be evil.” If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy.
What is Amazon tagline?
Amazon, is the first thought that pops in everyone’s mind when they think of online shopping. … Slogan of amazon has kept changing from time to time. Its current slogan is Work hard. Have Fun. Make History which is not as famous as Amazon slogan ‘From A to Z’.
What is the Gucci slogan?
The Story Behind The Gucci Slogan Knit You’ll See Everywhere Next Season.
What is my personal tagline?
A personal tagline is part positive affirmation, part personal branding, and part elevator pitch. … Your tagline states what you expect from yourself and what others will experience from being around you. It’s the promise you make to yourself and how you’ll show up in the world.
What makes a successful tagline?
Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. … Experts indicate taglines should be memorable and tug on the emotions of consumers. Think of the tagline as the most concise way possible of defining your brand.
What is Hershey’s tagline?
The Hershey’s Milk Chocolate Bar (commonly called the Hershey’s Bar, or more simply the Hershey Bar) is a flagship chocolate bar manufactured by The Hershey Company.
…
Hershey bar.
| Tagline |
The Great American Chocolate Bar There’s a smile in every Hershey Bar . |
| Website | hersheyland.com/chocolatebar |
Does a logo need a tagline?
To Create – or Not – a Brand Tagline
Your tagline can accompany your logo in many places and for many reasons, but it shouldn’t be a required element of your logo design. You should have the flexibility to use your logo without that tagline whenever the situation necessitates it.
What is the best slogan?
Best Company Slogans
- “Just Do It” – Nike.
- “Think Different” – Apple.
- “Where’s the Beef?” – Wendy’s.
- “Open Happiness” – Coca-Cola.
- “Because You’re Worth It” – L’Oreal.
- “Melts in Your Mouth, Not in Your Hands” – M&Ms.
- “A Diamond is Forever” – De Beers.
- “The Breakfast of Champions” – Wheaties.
Are taglines outdated?
Taglines typically last a year or two. For small businesses, the shelf life might even be shorter. … Furthermore, I believe taglines are an outdated tool and they’re usually come across as forced or trying too hard.
What is website tagline?
Taglines are 8-12 word phrases that explain the key benefits of your company. They can be set up as part of your logo, in photo captions, questions, bullet items or other small blocks of text on the site.
What is a marketing line?
A marketing tag line is a short catchphrase used by a business or brand to summarize its mission and the products or services it offers. Tag lines are designed to be catchy, clever or even controversial to distinguish them from the tag lines or slogans used by other companies and to make them more memorable.
What was Jurassic Park’s tagline?
The film was marketed with the tagline “An Adventure 65 Million Years in the Making“.
Is tagline and slogan the same?
Differences between taglines and slogans
A slogan is more advertising focused, and a tagline is more public relations focused, meaning slogans are used to sell an item and taglines raise awareness about the overall brand. Unlike slogans, taglines don’t tell customers what your company does.
