“Think different” is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWAChiatDay. … As of 2020, “Think different” was still printed on the back of the box of the iMac, and possibly elsewhere.

Is Think Different trademarked? In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.

Also, Who is Craig Tanimoto? Craig Tanimoto is the guy who actually wrote the two words “Think different” for Apple. He placed the words above Thomas Edison’s head, Einstein’s head, above Ghandi’s head. And when he did, he put a ding in the universe.

Is Think Different grammatically correct?

The ‘Think Different’ Slogan

We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.

24 Related Questions and Answers

Which company uses the slogan Think Different?

08: Apple (1997) – Think Different. It’s easy to forget just what a perilous state Apple was in when Steve Jobs returned to the company in 1996.

What was Apple’s first slogan?

Watch the ad here. One of Apple’s first slogans was “The Power to Be Your Best”.

Is Apple trademarked or copyrighted?

The Apple trademark is a good example: While an apple cannot be copyrighted, its artistic representation can be—its use as a symbol for an electronics and software company is protected as a trademark.

What is the tagline of Apple?

Apple’s New Motto: “Think Different — But Not Too Different”

Who wrote the crazy ones quote?

While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. Written by John Chapman (1774-1845), this poetic letter has been erroneously attributed to Jack Kerouac.

Who are all the people in Apple commercial?

The famous faces include: Kendrick Lamar, Gloria Steinem, Billie Eilish, Jonathan Van Ness, Lady Gaga, Serena Williams, RuPaul, Tarana Burke, Spike Lee, Stephen Colbert, Pharrell Williams, Takashi Murakami, Solange Knowles, Jane Goodall, Donald Glover and Iris Apfel.

What’s another way to say think differently?

What is another word for think differently?

have a change of heart have second thoughts
think again think

change tack change mind
change one’s attitude do an about-turn
have a rethink change course

Who said Think Different?

Martin Luther King was seen as a troublemaker before he was universally seen as a saint, the rebellious Ted Turner was laughed out of town when he first tried to sell the concept of a 24-hour news channel, and it’s been said that before Einstein was celebrated as the world’s greatest thinker, he was thought to be just …

Why do I think differently from others?

Differences in the physical connections of the brain are at the root of what make people think and behave differently from one another. … Differences in the physical connections of the brain are at the root of what make people think and behave differently from one another.

What is Apple’s current slogan?

Apple’s New Motto: “Think Different — But Not Too Different”

Does Kit Kat have a slogan?

KitKat is giving its iconic slogan, “Have a break, have a KitKat,” a 10-day rest as part of a campaign honoring the brand’s 85th anniversary. Created by Wunderman Thompson, the campaign also includes a social media competition to help people mark the occasion.

What does the 1984 Apple commercial mean?

“1984” is an American television commercial that introduced the Apple Macintosh personal computer. … These images were an allusion to George Orwell’s noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised “Big Brother”.

Does Apple have a mascot?

Android Mascot Discovered Urinating on Apple Logo in Google Maps [Updated] … Visiting these specific coordinates on the outskirts of Rawalpindi, Pakistan, Team Android found an image of the Google Android mascot urinating over the Apple logo to be embedded within the map itself.

Does Apple have a catchphrase?

Apple’s Crazy Ones

“Think Different” is one of the most recognizable slogans of the 21st Century. The idea was first introduced in the 1997 TV commercial. “Think Different” is still on Apple product today, 23 years after the TV debut. Crazy Ones is hands-down one of the best one-minute commercials in history.

How is Apple trademarked?

A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Instead use the appropriate trademark attribution notice, for example: Mac and macOS are trademarks of Apple Inc., registered in the U.S. and other countries and regions. …

What copyrights does Apple have?

 Apple Inc. Under the copyright laws, this manual may not be copied, in whole or in part, without the written consent of Apple. Apple, the Apple logo, Apple TV, iPad, iPhone, iPod touch, iTunes, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries.

Why Apple logo is half bitten?

In an interview with Creative Bit’s Ivan Raszl, Janoff said the first reason behind Apple logo being half eaten “I designed it with a bite for scale, so people get that it was an apple, and not a cherry or tomato”. … Apple is not the only tech company which has gone through continuous logo makeover over the decades.

Who is the boss of Apple now?

CEO of Apple Inc. Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company’s chief operating officer under its co-founder Steve Jobs.

What does Apple company mean?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

Who is Apple’s ad agency?

TBWA – The Disruption Company.


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