Share a Coke was a marketing campaign that Coca‑Cola GB launched in 2013 and 2014. We replaced our iconic logo with some of the nation’s most popular names, which were then printed on Coca‑Cola labels. People were also able to personalise their own bottles of Coca‑Cola at our Share a Coke tour.
Can you order Share a Coke names? glass bottle of Coca-Cola. We’re thrilled you would like custom Share a Coke bottles for your event. To ensure optimal freshness for Diet Coke or Coke Zero, order your bottles no more than one month prior to consuming.
Also, What year did Share a Coke start? The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.
When did Share a Coke end?
Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.
25 Related Questions and Answers
What Coke names are available?
Aussies will also be able to share a Coke with their ‘Bro’, ‘Sis’, ‘Princess’ and ‘BFF’ or even ‘The gals’ and ‘The boys’. Aussies with unusual names or nicknames or for anyone who likes to shorten names can create their very own personalised bottle via the Share a Coke website.
Do they still put names on Coke bottles?
For the first time in the United States, “Share an ICE COLD Coke” will feature last names in addition to first names on 20-ounce bottles across the Coca-Cola portfolio of products.
Why do Coke bottles have names on them?
Coca-Cola’s “Share a Coke” campaign, which saw names like Chris, Alex, and Jess, as well as monikers like “BFF” and “Wingman” emblazoned on bottles and cans, is credited for increasing the company’s US soft drink sales by 0.4 percent year-over-year, according to data reported in The Wall Street Journal.
What names are on Share a Coke?
In a shake-up of the ‘Share a Coke’ campaign, bottles and cans of Coca-Cola will carry over 200 Australian names, nicknames and colloquialisms, such as Deano, Shazza, champ, legend, mi amore and agapi mou. Participants in the campaign will also need to choose which title best describes the person they have chosen.
Was Share a Coke successful?
In June of 2014, Coca-Cola launched their “Share a Coke” campaign in the U.S. with tremendous success, achieving a 2% increase in soft-drink sales, increasing Coke consumption from 1.7 to 1.9 billion servings per day, and making #shareacoke a No. 1 global trending topic on social media.
What is Coke’s slogan?
Coca-Cola’s best known slogans came in 1969 with “It’s the Real Thing” and then in 1971 with its catchy “I’d Like to Buy the World a Coke” song — both were part of the same campaign. Coca-Cola has often imbued its slogans with a patriotic theme, including “America’s Real Choice” (1985) and “Red, White & You” (1986).
Why does Coke have names on the bottles?
The campaign, which uses a list containing 250 of the country’s most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends.
What water companies does Coke own?
Introduced in 1999, DASANI is America’s No. 1 national water brand. DASANI combines the process of reverse osmosis filtration with a proprietary blend of minerals to deliver a fresh, clean taste. The brand recently announced a pipeline of sustainable packaging innovations that will roll out in the coming months.
How did Share a Coke increase sales?
In order to increase sales, Coke needed to make a personal connection with teens. There is nothing more personal than your name. … Our key insight was to increase sales further by encouraging teens to purchase and share bottles with their friends’ names on them.
Where does the name Coke come from?
The drink was invented in 1885 by John Pemberton, a pharmacist from Atlanta, Georgia, who made the original formula in his backyard. Pemberton’s recipe contained cocaine in the form of an extract of the coca leaf, which inspired the “Coca” part of the beverage’s name.
Who created Share a Coke?
“Share A Coke” was first launched in 2011 in Australia, after local executives and the ad agency Ogilvy brainstormed on ways to re-engage consumers in stores and online. Coke says consumption of its cola jumped 7% among young Australians during the inaugural campaign.
Why are there names on Coke bottles?
The goal is to encourage Coke drinkers to share pictures of themselves and their “Share a Coke” bottles on social media. The company said last year’s “Share a Coke” campaign was a huge success.
Who thought of the Share a Coke campaign?
Ogilvy and Coca-Cola developed the campaign with two clear objectives in mind. The first and primary objective: Increase sales during the summer period in Australia. Talking directly to millennial consumers was the second objective.
How much did sales increase from Share a Coke?
The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
Who was the target audience for Share a Coke campaign?
The campaign was further adapted as a mobile campaign that would target Mexican teens and young adults. Target Audience: Millennials are globally connected through their mobile phones.
What is Coke and a smile?
Coca Cola had a popular ad in the 80’s using the dull slogan, and their front man was none other than Bill Cosby himself. In Eddie’s bit, he revealed that Pryor once told Cosby to “Have a Coke and a smile and shut the f*** up.”
Where can u not buy Coca Cola?
North Korea and Cuba are the only places you can’t buy Coca-Cola.
Who invented Coca Cola?
In May 1886, Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created the syrup for Coca-Cola.
Why is Share a Coke successful?
Second, the hashtag #ShareaCoke created a depth and breadth of content and ways for teens to get involved and use the functionality of social media to amplify the idea. … ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
How has Share a Coke campaign impacted Coke’s branding?
The campaign earned a total of 18,300,000-plus media impressions. Traffic on the Coke Facebook site increased by 870% and the Facebook page grew 39%. … Seventy-six thousand virtual Coke cans were shared online and 378,000 custom Coke cans were printed at local Westfield malls across the country.
Who came up with Share a Coke?
Background to the campaign Share a Coke, created by Ogilvy & Mather Sydney, launched in Australia in 2012. The integrated campaign was launched in Britain on 29 April 2013 and ran until the end of the summer. The soft drink giant replaced its usual branding with 150 of the UK’s most popular names.
