Psychology Infographics
The psychology of colour in marketing and branding
Infographic
Description
The psychology of colour in marketing & branding. 85% of consumers cite colour as the main reason why they buy a particular product. 80% believe a colour scheme can make brands more recognisable. 90% say judgement is subconsciously based on colour alone.
Psychology has always been one of the most fascinating yet controversial social sciences to explore. Why? For one, its main purpose is to study, understand and predict behavior, in addition to investigating mental processes. There are absolutely intriguing topics in this science, too, such as mental illnesses and utilizing psychology in criminal investigations and forensic science.building strategies that can be leveraged to earn links from a variety of domains.
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