A beginner’s guide to choosing your brand colors.
‘Compound’: also known as ‘split-complementary,’ this palette takes two adjacent colors on the wheel, and matches them with a color on the opposite side. From color psychology, to tints, tone and color schemes, we demystify the jargon so you can get on with the fun part – branding your business. Illustration by Mélanie Johnsson.
Psychology has always been one of the most fascinating yet controversial social sciences to explore. Why? For one, its main purpose is to study, understand and predict behavior, in addition to investigating mental processes. There are absolutely intriguing topics in this science, too, such as mental illnesses and utilizing psychology in criminal investigations and forensic science.building strategies that can be leveraged to earn links from a variety of domains.
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