How People Meet Their Needs in I-Want-to-Do Moments. From learning how to tie …
How People Meet Their Needs in I-Want-to-Do Moments. From learning how to tie a tie to finding the perfect recipe for homemade pasta, people constantly turn to their phones in I-want-to-do moments. These particular micro-moments are opportunities for brands to help people get things done. To better understand how people meet their needs, we asked 1,000 #smartphone owners to keep a mobile diary.
An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.
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