Should You Implement That New Google Feature?
Evaluating whether to be an early adopter of new Google features | by John Doherty for @Moz | #SEO | Not sure if you should implement that newest feature that shows up in the search results? If so, here is the grid I use to think through the opportunity cost or advantage of implementing something new.
An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.
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